53rd Edition of Cosmoprof Worldwide Bologna Postponed to 2021
“The current economic scenario and COVID19 emergency all over the world require us to postpone Cosmoprof to next year. It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results. We will soon communicate the new dates,” says Gianpiero Calzolari, President of BolognaFiere Group
He adds, “In the meanwhile, Cosmoprof will not stop. Our goal is the revival of the cosmetic sector and, in the coming months, we will maximize our skills to facilitate the natural connection between producers and buyers, and thus give new lifeblood to the sector.”
Introducing WeCosmoprof
To help the recovery of business relationships, Cosmoprof Worldwide Bologna will present a new digital program – WeCosmoprof – from 4 – 10 June 2020, organized with the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA (Italian Trade Agency), and in collaboration with Cosmetica Italia – Personal Care Association.
“WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Cosmoprof has been a connection provider for over 50 years, a business facilitator all over the world, and it has based its uniqueness on the importance of physical networking between supply and demand. In a scenario imposing limits on displacements and physical interactions, our role requires us to offer alternative opportunities for business relationships in the sector. WeCosmoprof was born in the hope of meeting again in 2021 at the 53rd edition of Cosmoprof Worldwide Bologna, to face together the new opportunities and future scenarios.”
WeCosmoprof will be available to exhibitors, buyers, distributors, and retailers from the Cosmoprof community and will offer a three-dimensional experience that is currently unprecedented for the exhibition sector. The core will be the networking between companies and operators, with the match-making services of the Cosmoprof My Match software. Exclusive virtual rooms will be available to exhibitors and buyers, where they can preview new products and services, deepen opportunities for further developments in the relevant markets, and negotiate orders and contracts.
In addition to the match-making platform for B2B activities, CosmoTalks Virtual Series will offer a detailed update of the market evolution with 30 webinars. Cosmo Virtual Stage will present training sessions, focused on new consumers habits and trends, on efficient communication strategies, and the best opportunities for hospitality tourism, SPA, and wellness.
The professional channel will be provided with new suggestions and useful information through #dontstopbeauty, published on Cosmoprof website and social accounts with posts and live demos for hairstylists, beauticians, and nail artists wishing to reopen their stores with a brand-new approach.
During WeCosmoprof, subscribers of the Cosmoprof website will be able to access all the latest news of more than 3,000 exhibitors, as well as an exclusive digital catalogue with over 800 Italian exhibiting companies, with particular attention to the products presented for the first time on the market. The digital inventory will be available in Italian, English, French, Chinese, Arabic, and Portuguese, through the “Beauty Made in Italy” project, supported by the Ministry of Foreign Affairs and International Cooperation and ITA.
WeCosmoprof will be promoted in key markets in Europe, Asia, and the Americas, with specific campaigns on Cosmoprof communication channels, as well as with exclusive content created by media partners and trend agencies. Furthermore, webinars will be scheduled in Angola, Brazil, Chile, France, India, Great Britain, Korea, Morocco, Russia, Turkey, and United States, with the support of the Ministry of Foreign Affairs and International Cooperation and ITA, as a reaction to the COVID19 emergency.