Make-up for the Pros
Dr Bharti Taneja, Founder-Director, ALPS Beauty Group launched her professional make-up range – BT Colour Cosmetics. In an exclusive interaction with Beauty Launchpad India, Dr Taneja talks about her vision for the pro line, its unique packaging and more. — By Isha Gakhar
What inspired you to launch BT Color Cosmetics?
I have tried my hand at numerous products and brands in the last three decades. I’ve found that there is hardly any brand in the market wherein every product is perfect. Some brands ace in primer or foundation while others win in lipsticks or liners. People are left with no option but to pick separate products from different brands. My vision while coming up with BT Colour Cosmetics was essentially to bring the best quality products under one roof.
Tell us about the ingredients and packaging of your products.
We have come up with a huge range of products including face primer, eye primer, waterproof base, mineral powder, two-way cake, eye shadow, eye liner, mascara, contour ultimate palette, blusher, lipstick, lip gloss and others. BT Colour Cosmetics are super rich as each product is laced with vitamin E. Face primer also has silicone, which acts as a skin tone miracle-worker and fills the imperfections such as pores and fine lines, leaving your skin flawless.
Special attention has been paid on packaging to make it user-friendly. It has been attentively designed so that it takes less space and people can carry and use it easily. At the same time, no compromise has been made on its looks.
Is it only for professionals or for consumers as well?
Earlier, we were only offering professional range of skin and hair care products but now we have ve slowly expanded our business. A year back, we started with a premium range of colour cosmetics. A decent range of products are available for the general public as well and we are working on more. We are going official launch it soon.
Where are the products available?
Earlier when we did B2B, they were available at all the 45 centers of ALPS. Our products are also available with our students who are spread across India and the world. Now we have taken a step ahead because of the kind of response we have been receiving, which has encouraged us to make our products accessible online as well. Anyone can buy BT Colour Cosmetics at Amazon, Myntra, Flipkart, Snapdeal and Paytm.
Any plans of roping in brand ambassadors?
Being in the industry for more than three decades, I have not just earned name and fame but have also won people’s trust and respect. I believe it would be unfair and delusional to make any other person my product’s brand ambassador than myself. I can reasonably and fairly take these excellent products to people.
What is your stand on the Goods and Services Tax (GST)?
We’re and we’ll always be ok with every step, which is good and beneficial for this country. We’re adhering to it with all our heart. It is surely going to benefit us and the people in the long term.