National News
Kareena co-creates make-up line with Lakmé
Lakmé has introducesd a make-up range, which is co- created with brand ambassador, Kareena Kapoor Khan. The range also brings in new format products such as cheek contours, face contours and pout definers. This range brings alive Lakmé’s beauty theme of the season, ‘Shades of a Diva.’ Kareena said, “I have been the face of Lakmé for so many years now and my love for the brand has only grown. My love for makeup is well-known and today unveiling my first collection of makeup with them is almost an emotional experience for me. The range includes the shades I love, the textures I love and I am super excited to introduce new formats and products that I am sure every woman out there is going to love!” The range ‘Kareena Kapoor Khan by Lakmé Absolute’ comes in a black and gold packaging.
Aroma Magic’s beauty seminar
Dr Blossom Kochhar, pioneer Aromatherapist & Chairperson, Blossom Kochhar Group of Companies and Samantha Kochhar, Managing Director Blossom Kochhar Group of Companies and World Deputy Expert Hair for World Skills International, addressed 200 leading beauty professionals of Delhi. They updated the professionals on latest skincare, hairstyle and make-up trends for the upcoming festive season. The seminar was held in Hotel Surya in New Delhi. Dr Kochhar demonstrated Glow like a Diamond Facial Kit and the Yoga Facial Kit. Samantha demonstrated the reigning fashion and festive looks of the season. “Understanding the need of the consumer, I had decided long back that I wanted to create beauty solutions that had the same green, natural life giving philosophy that I grew up with- ‘What we apply should be as healing and effective as what we eat’ gave birth to Aroma Magic,” said Dr Kochhar.
Miss India Anukreethy Vas inaugurates new bridal lounge
Richa Aggarwal, owner of Cleopatra’s chain of salons and makeovers, launched its luxury Bridal lounge and green salon in Sco 253, Sector 44 C, New Delhi. The launch was attended by Miss India Anukreethy Vas, FBB , Colours Femina Miss India 2018. At the event, the salon offered make-up with organic palate as per contemporary trends. “I am in awe of makeovers done by Cleopatra and feel extremely rejuvenated here, aura of the place is soothing and comforting and touch of green is extremely refreshing, it seems you are getting pampered and transformed in the lap of nature under beautiful sky,” said Anukreethy.
BBLUNT’s new digital campaign starring Dia Mirza and Saiyami Kher
Dia Mirza, Aahana Kumra and Saiyami Kher came together for a glamorous ‘blue carpet’ appearance wearing their favorite shades from BBLUNT’s Salon Secret hair colour range. This is part of the new digital campaign launched by BBLUNT. The campaign film is an effort to showcase the inspiration of the founders who are the power duo behind some of Bollywood’s most iconic looks designed for over 50 + blockbuster films. With this campaign, the brand has released 30 pieces of video content to educate consumers on this hair colour that Bollywood trusts. “With Bollywood and digital at the core of our communication mix, we felt a film showcasing the inspiration behind the product would be a great way to involve the audience in our journey. This approach also helps showcase the range further and keeps up the engagement with our existing as well as prospective consumer base,” Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd.
Amway’s ‘Don’t Limit My Attitude’ campaign
Amway India recently released an emotionally captivating digital campaign titled ‘Don’t Limit My Attitude’. Developed for Attitude, an entry-level premium beauty brand for the Indian youth, the campaign marks Amway’s 20th year anniversary in India. The film pays tribute to the resilience and achievements of successful and ambitious Indian women who believe in progress and self-growth. The campaign comprises three short films and highlights different women in different roles, addressing stereotypical situations with their overarching demeanor and passions, and carving their own success path. Sundip Shah, Chief Marketing Officer, Amway India, said, “India is slowly but surely embracing the power of women in shaping a society and contributing to the economy’s growth. Amway is a firm believer and supporter of women empowerment and an equal opportunity player.
Janhvi Kapoor – the new face of Nykaa
Nykaa has announced actor and millennial icon Janhvi Kapoor as its brand ambassador. Janhvi will appear in digital, TV and print advertising campaigns and play an active role in creating social media content for Nykaa. To mark the launch of this partnership, Janhvi picked her favourite products from Nykaa’s in-house collection, Nykaa Cosmetics. The curated products will be available in the ‘Janhvi Loves’ edition that will be available on Nykaa.com and in Nykaa stores soon. “We are delighted to welcome Janhvi to the Nykaa family. From the first time I met her, I was absolutely charmed by her magnetic personality and down-to-earth attitude. She embodies perfectly the ideals of the Nykaa woman with her conviction to realize her goals. We look forward to an exciting partnership together towards building brand Nykaa,” said Falguni Nayar, founder & CEO, Nykaa. Janhvi Kapoor said. “I was fascinated when I heard how Falguni Nayar gave up a career as a successful banker, started Nykaa from scratch and built it into a market leader in just five years. For me, Nykaa is a shining example of what Indian women can achieve. And as a consumer, Nykaa gives you the power of choice and the ability to be your best. I’m really proud to be the face of Nykaa.”
The Body Shop Flavathon with Jacqueline Fernandez
The Body Shop had launched of its ground breaking format, called BODY YOGURTS #15SecondsTo. The brand hosted the world’s first ever Flavour run – the ‘FLAVATHON’ – Beauty meets ‘fun-marathon’. BODY YOGURTS was launched by Brand Ambassador Jacqueline Fernandez. Participating in the Flavathon and flagging off the run, Jacqueline Fernandez, Brand Ambassador, The Body Shop India said, “The Body Shop’s Body Yogurt is the fastest way to achieve supple, moisturized skin. Today, we all come together to celebrate and welcome this advanced beauty format in the most exciting and fun way possible, the FLAVATHON!”
Shriti Malhotra, CEO, The Body Shop India expressed, “It is immensely satisfying to see all the love that we receive for our launches and novel initiatives. Through this fun event, we kept up with our young fans , matching pace with their fast lives and addressing a pressing need of the time.”
LOOKS launches new luxury concept – Privé
LOOKS salon has unveiled its new luxury salon concept Privé, at The Claridges Hotel, New Delhi. In keeping with its luxury concept, Privé houses Sebastian Professional, Dermalogica, Paul Mitchell and Moroccanoil. Interiors of the salon boast a monochrome theme. It is also focussed on sustainable practices such as doing away with plastic bottles and installing indoor plants and energy efficient lights. Privé is a luxury concept by North India’s reputed salon chain, LOOKS. Plans are in the offiing to open another outlet of Privé in Mumbai.
Headmasters open at Sangrur
Chandigarh-based Headmasters have opened its 18th branch in Sangrur Punjab. Spread across 2,000 sq ft, the unisex salon has a contemporary look, with textured walls and wooden finish laminate furniture. In terms of equipment and furniture, the salon has a cutting section with six chairs and a private barbering room with two chairs. It also has a make-up studio with four chairs and a changing room, a manicure and pedicure room with two stations. Its three beauty rooms are attached with steam rooms. It also has a nail bar. The salon chain is owned by Pammy and Veer Kaul. Pammy announced at the salon launch that Headmasters is introducing a new salon format, ‘Standout with Headmasters,’ which will be of 1,000 to 12,00 sq ft, targeted for age group of 20 to 35 years. The new format is named as ‘Standout with Headmasters’.