Hair Drama Company
Hair Drama Company and Headmasters Salon collaborate to bring their creative synergies together. — By Monika Malik
One of the country’s biggest commercial battles in the field of fashion will now be fought on a tiny battlefield — the hair salons. For, two of the best and biggest brand names in the fashion world have put their heads together to come out with ‘hair-raising’ idea of offering fashion accessories through salons.
Online is fashionable, but offline too is not outdated. No wonder, the Hair Drama Company — a brand specialized in distinctive hair accessories and quality products — and the Headmasters Salon Private Limited with a chain of premium luxury salons in North India have come together to create a head-turner drama with your mane and their accessories, together with their expertise.
Blowing away everyone with its intricately-designed quality pieces through the virtual world of e-bazars, the Hair Drama Company is now entering the physical offline world, and is tying up with the hair salons across country to put its products on the market.
“Pammy is an ideal choice because the Hair Drama Company’s name gels with her capabilities of creating a dramatic effect through her art,” said Ritoo Jhha, Editor, Beauty Launchpad.
Headmasters’ technical director, Pammy is an internationally-acclaimed hair, nails and beauty expert, also recognised as the make-up artist to a number of Bollywood actresses. “I loved working with their products, and I can see so many of them on my brides. It’s so versatile, durable and having great quality,” said Pammy, who insisted to name the princess jewel head chain after her. “I loved it…this is so versatile that it can be worn as a head band, or a bun wrap, even as a belt or neck piece,” Pammy said.
From headbands, to head chains, to clips, pins, combs to textile headwear, halos, caps, turban bands to even hair glitters, the Company aims to add a little drama so that its customers can flaunt their locks with élan.
But, the salon range is different from the products it is already selling online. “Our salon range is exclusive. There are about 400 pieces on the counter presently, which we will be changing every three months,” said Chunchreek Singhvi of Hair Drama Co.
He said, “Many of us are not aware of how to use a product or in what other ways we can use it. And who else is better than the hair salons to put these products to their best use.” Undoubtedly, the real drama is created when the product and the artist are put together.
Hair Drama Company offers a premium range of hair accessories including one-of-its-kind 3D printed collection of maang tikkas, marquee head chains and many more.