Celebs Lead, Masses Follow – Rising Demand for Aesthetic Surgeries
Did you know? – India ranks 4th in the world for the number of cosmetic surgery procedures performed after the USA, Brazil and South Korea. The country is a breeding hub for aesthetic surgeries with more than 9 lakhs procedures conducted each year and the number is gradually increasing day by day. Dr Ajay Rana, Founder & Director of ILAMED, writes about the rise in demand for cosmetic procedures in India and the role celebrities play to bring about the trends.
Dr. Ajay Rana
Celebrities have always had a great influence on their fans. Famous singers, actors, and sports stars are idolised, they represent an ideal of perfection, glamour and beauty. Millions look up to them and try to emulate their beauty regimen by buying the same cosmetics products, by copying the way they dress, and so on. Celebrities do set up beauty and fashion trends. They go to great extent to maintain their looks, as their fans expect them to always look flawless at all times and to project an image of youth.
There is a constant social pressure on everyone to look their best all the time. However, this pressure is especially higher amongst our favourite celebrities as the paparazzi are tracking their every movement all the time. To maintain their ‘public image’, celebrities have to look gorgeous whenever they step out. We also live in a society that values physical appearance, and nowadays, need to put as much effort as we can to look our best.
Exercising and having a healthy lifestyle is certainly helpful in maintaining youthful looks. But, even with the most balanced diet and regular exercise habits, one cannot fight the ageing process. Cosmetic products do help in covering up the signs of time but this remains superficial and not enough to champion a young and flawless skin. Many medical techniques are now available to improve one’s physical appearance and halt or reverse the visible signs of ageing.
Some of the common surgeries which are adopted by most of the celebrities, that are also available to the public, are Rhinoplasty, Lip Augmentation, Hair Transplant, Brow lift, Rhytidectomy or facelift, Buttock Augmentation, Breast Augmentation, Liposuction, and Abdominoplasty. However, the role models now gradually turning towards non-surgical procedures, which is in trend and non-invasive. These procedures, which can be done at lunchtime for most of them are:
Injections and Fillers: The most commonly used non-surgical method to remove lines and wrinkles caused by ageing. Hyaluronic acid fillers are is the most popular product in this category. Botulinum Toxin (Botox TM ) is a procedure that is used to remove lines and wrinkles. This is the number one minimally-invasive cosmetic procedure in the World and surely the most famous for the perfect results people feel after their treatment.
Chemical Peeling is a technique that enhances the appearance of the skin. In this procedure, a chemical solution is applied to the skin that causes it to exfoliate and eventually peel off, encouraging the natural renewing process of a younger looking skin.
Laser Hair Removal is a procedure that uses a concentrated beam of light (laser) that removes unwanted hair as it destroys the hair follicles under the skin that produces hair. LHR is the golden gateway to the World of aesthetic medical laser procedures.
The main reason given by many people opting for cosmetic procedures is that either they don’t believe that a certain feature like their nose or lips matches their facial structure, or that they want to change something particular to look more like their favourite celebrity. In the end, a person should thoroughly review all facts involving any surgical and non-surgical procedures. Anyone willing to opt for cosmetic surgery must consult a specialised doctor who has substantial experience to counsel on the after-effects of the procedure and to execute with finest details after judging the patient’s suitability for the same.