Bath & Body Works Open First Store in Chennai
Personal care brand Bath & Body Works opened their first brick and mortar store in South India at the Express Avenue Mall, Chennai. Hallmark fragrance collections from the brand like Japanese Cherry Blossom, Sweet Pea, A Thousand Wishes, Hello Beautiful and Aromatherapy will be available at the store. Spread over 1000 Sq.Ft., the new store allows customers to enjoy an extensive array of products varying from body lotion, body wash, body mist, hand wash, candle, and gift sets.
“Since 2001, Major Brands has continually introduced a selection of premium brands from across the world, giving Indian shoppers the best of the high street in the country. With the opening of our sixth store in India at Express Avenue Mall Chennai, we are sure customers will love the experience of bath and body products as well as home fragrances. This is a great opportunity for us to engage with them while building the brand where shoppers are invited to experience our vast selection of fragrances. This will be our sixth in India after Delhi, Noida, Gurugram, and Mumbai”, said Tushar Ved – President, Major Brands India Pvt. Ltd.
As speciality retailers of fragrant products for the body, hands, and home for more than 20 years, Bath & Body Works invite customers to sample luxurious lotions, hand soaps, fragrances and more. In 1997, a secondary brand called Bath & Body Works at Home was launched. The division has since been renamed White Barn Candle Company. The store concept is new and has been introduced for the first time in India at Express Avenue Mall, Chennai. the White Barn Store offers home fragrances, candles, and room fragrances. The top selling candle fragrances of White Barn are Mahogany Teakwood, Cactus Blossom, Eucalyptus mint & Bergamot waters.
“Express Avenue is excited to bring the first ever Bath & Body Works store to South India and in Chennai. We’re committed to presenting Chennai with the best of the international brands and specially curated retail experiences. Being the premiere luxury mall of Chennai, we’re ecstatic to bring yet another internationally acclaimed brand to South India and the city”, said Munish Khanna, Chief Revenue Officer, Express Avenue.
