Jhelum Loves Launches New Range of Essential Oils
Jhelum Loves has launched nine fragrant and therapeutic pure essential oils, that claim to be non-greasy with no side effects and can be used for multiple purposes, ranging from skin and hair care to pain relief. These essential oils are said to be helpful in addressing concerns such as acne, congestion, dandruff, and as a stress buster. Extracted from natural ingredients, these oils could be seamlessly introduced to a person’s healthcare routine.
“I believe in making healing a fragrant ritual,” explains Jhelum Biswas Bose, founder of the brand, commenting on her inspiration behind the product range. Jhelum is a former beauty editor of Harper’s Bazaar India and has headed the marketing for Sephora India. She has always believed in choosing a path which combines all her passions. So when she studied the three self-healing philosophies of aromatherapy, chakra healing and Bach Flower Remedies, she quite naturally married her knowledge with her passion for beauty to create these bespoke products. And since the collection has all that she loves it had to be named Jhelum Loves. The brand focuses on addressing the skincare and hair care needs of men and women of all ages. All the products claim to be free from artificial colours and synthetic fragrances.
The new Jhelum Loves collection consists of 9 essential oils:
LAVENDER: This anti-septic, anti-allergic and regenerative oil can be used as a first-aid for burns, cuts and bruises and to relieve pains, sprains and aches. It also works as an all-rounder for many skin and hair concerns.
GERANIUM: The oil is ideal for all skin concerns, from acne to scars and stretch marks. It regulates sebum production, balances hormones and relaxes and uplifts the mind.
LEMON: This invigorating and uplifting oil also helps in clearing dandruff, cleansing and soothing skin due to its anti-bacterial and anti-inflammatory properties.
WINTERGREEN: This clean and minty smelling oil is anti-rheumatic and anti-inflammatory. It helps in relieving aches, pains and sprains.
TEA TREE: The oil is an excellent anti-septic which also has anti-fungal properties. It can aid in relieving dandruff, fighting acne and is ideal for urinary tract infection.
ROSEMARY: This antiseptic oil also works as an astringent, and has multiple benefits. It cleanses the skin, helps control hair loss and dandruff, improves circulation and balances the body and mind.
EUCALYPTUS: Due to its antiseptic and antiviral properties, the oil is used as a decongestant and as an effective expectorant used to relieve respiratory tract and nasal congestion.
LEMONGRASS: The oil can be used to treat problems like muscle pain, sore throat and acne due to its detoxifying nature. It also works as an anti-depressant and an effective insect repellant.
ORANGE: This oil is an excellent cleanser, which also helps in treating respiratory ailments such as cold and flu. Moreover, it can relieve stress and depression.
Essential oils are for external use only. 3-4 drops can be mixed in a tablespoon of water or carrier oils like olive, almond, jojoba, coconut or rosehip, and used.