Pat McGrath Labs Launch New Campaign – Skin Fetish
Skin Fetish: Sublime Perfection – the latest marketing campaign by Pat McGrath Labs, features a new cast of new McGrath Muses through the iconic lens of legendary photographer and director, Steven Meisel.
Sonjdra Deluxe, Damian Hurley, Violet Chachki, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner, and Primose Archer are the new faces of the makeup brand’s new campaign showcasing McGrath’s long-awaited foundation launch, offering a customizable system of Primer, Foundation, and Powder. ‘Pat McGrath Labs Skin Fetish: Sublime Perfection The System’ is available on patmcgrath.com, sephora.com.
“To realize a campaign with Steven Meisel is a monumental moment – and an incredible visual culmination of my body of work. To have Meisel’s fierce and disruptive aesthetic, eye for fresh talent, and a prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel. Working with our amazing cast including Sonjdra, Damian, Violet, Zheng, Shanelle, Blesnya and Primose, has been simply magical and made this set so fun and easy – being surrounded by a luminary lineup of divine beauties who are McGrath Muses,” said McGrath.