Falguni Nayar & Masaba Gupta Host Masaba by Nykaa Launch
Nykaa has launched its first exclusive designer-led beauty collection in association with Masaba Gupta. Known for her eclectic, vibrant and quirky prints, Masaba’s love for colour and iconic motifs is visible throughout the range. The collection features 12 of her favourite lips shades and matching nail colours, inspired by family and friends.
Masaba and Nykaa have worked closely for over two years to co-create the unique collection that consists of 25 products in total – 12 lipsticks, 12 nail paints and 1 nail enamel remover. Masaba also co-designing the packaging elements – an eclectic mix of prints like Pataka, Trolls, the signature Cow & Bindi, Tiger Lily etc – that represent her signature style and personality.
To celebrate the launch, an exclusive event was hosted by Masaba Gupta, Falguni Nayar, Reena Chhabra, and Anchit Nayar at The Chanakya Mall. Present at the launch were Masaba Gupta, Riddhima Kapoor Sahni, Vasudha Rai, Rasna Bhasin, Pernia Qureshi, Dr Kiran Lohia, Designers Shivan & Narresh, Dinaz Madhukar (Senior VP, DLF Luxury Retail & Hospitality), Dildeep Kalra, and Harpreeth Suri.
Reena Chhabra, CEO, Nykaa Beauty, said “Masaba’s design sensibility has always been a step ahead of the curve. She has an ability to delve into a millennial consciousness, as well as create a completely new design story with vibrant colours and themes that connect with everyone. Her work is trend-forward, and yet she also embodies a contemporary young woman, and is an influencer who embraces diversity and positivity. She is the perfect match for Nykaa Cosmetics, which itself is a contemporary and a proud home-grown brand. We believe that Masaba is for all i.e multi-faceted and sois every girl in India. With the launch of the Masaba by Nykaa, we hope to inspire every girl to recreate their favourite make-up looks. Now through this range, everyone can own a piece of Masaba!”
Masaba Gupta said, “I’ve realized that beauty is not a confined idea. It cannot be tamed or fit into a box; there is no right or wrong kind of beauty. I am very thrilled to unveil my first ever beauty line – Masaba by Nykaa. Merging all my favourite colours and prints into a timeless collection that’s tailor-made to suit all skin tones across age groups. I present to you the first series of products, Lipsticks and Nail paints. Wrapping my life and experiences in prints that define me, here’s hoping you find something that personifies you.”
