Kiehl’s India Joins Cry India to Support Education
Global skin & hair care brand Kiehl’s is celebrating its 169th Anniversary this year. Marking the occasion, Kiehl’s India has launched its #HealtheScars campaign and joined hands with CRY India as their philanthropy partner to support children’s education rights. The brand has also launched a limited edition of their Ultra Facial Cream and will donate $2 from each unit sold to support the cause. Bollywood actress Neha Dhupia has also partnered with the brand and recently visited the Sparsha Charitable Trust, a CRY project in Sion, Mumbai, to spend a day with the children at the facility. The campaign aims at reducing child labour and sending around 6500+ underprivileged children back to school.
“Forced by poverty and the absence of basic living amenities, these children are forced to start earning from a very young age and we at Kiehl’s strongly believe that only access to quality education can make a big difference in their lives. One child less at work is one child more at school. With this initiative, we hope to curb the curse of child labour by sending more and more children back to school. We are very happy to associate with Cry India for this noble cause and hope to encourage our customers to realize the importance of giving back,” says Shikhee Agrawal – AVP, Kiehl’s.
“CRY is delighted to partner with Keihl’s. CRY, for the last 4 decades, has been working relentlessly to ensure happy and healthy lives to children. We firmly believe that ensuring the right to education goes a long way in reducing the magnitude of child labour. This partnership will give more strength to our efforts in mainstreaming our children into education and thereby reduce child labour,” says Kreeanne Rabadi – Regional Director, CRY-West.
“If there is one child away from work, it is one more child getting educated. So it is really important for me to spread the message that education is really important. People usually talk about magical things, Kiehl’s Ultra Facial Cream Limited Edition cream in association CRY Foundation, is this magic cream for us. As this noble initiative is helping us give back to society. At the CRY Centre, we realised that it is really hard for the children to get it to college as they drop out due to various reasons, and it is good to see CRY work towards getting these children a better future and it is really good to see an international brand like Kiehl’s partnering with them for such a noble cause,” says Neha Dhupia.
