The Moms Co. Launch KA+ Natural Damage Repair Hair Kit
Natural personal care start-up, The Moms Co. has unveiled their KA+ Damage Repair Hair System Range – an advanced natural solution for dry and damaged hair, said to be enriched with Moroccan Argan Oil & Keratin. It claims to help address all the major hair concerns such as rough texture, dullness, frizziness, hair breakage, split-ends, tangles and dryness and is said to be effective on all hair types including coloured, damaged, chemically treated, natural, and curly hair.
The range includes three products – Natural Damage Repair Shampoo, Natural Damage Repair Conditioner and Natural Damage Repair Hair Mask.
The Natural Damage Repair Shampoo, with Keratin and Moroccan Argan Oil, is expected to gently cleanse with coconut-based cleansers while repairing and nourishing dry hair. The shampoo is also said to contain Moringa Oil which nourishes and moisturises the hair, improves its strength, prevents split ends and offers protection against the harmful effects of pollution.
The Natural Damage Repair Hair Conditioner, also enriched with Keratin, Moroccan Argan Oil, and Murumuru Seed Butter claims to condition and hydrate hair thus repairing hair damage, improving the quality, and reducing frizziness.
The Natural Damage Repair Hair Mask is said to be made from hero ingredients, such as Keratin, Moroccan Argan Oil, Shea Butter, Murumuru Seed Butter, Hydrolysed Wheat Protein, Amino Acids, Aloe Vera and Castor Oil to intensely moisturise and nourish hair, thus improving hair texture, shine and structure.
Speaking of the launch, Malika Sadani – Founder and CEO, The Moms Co. said, “At The Moms Co., we are on a mission to help moms make natural, safe & effective choices for themselves and their families. In today’s day and age, due to the increased pollution, usage of heated styling tools and chemical treatments, damaged hair is a common concern. We’ve witnessed a growing need and demand for a dedicated range of products for damaged hair which are not only gentle but toxin-free and free of Sulphates, Parabens and all harmful ingredients that cause long term damage. What we set out to create was a hair care line that focuses on hair problems and we are proud to announce the launch of our new KA+ Damage Repair Hair System Range, which caters to all hair problems, resulting in nourished and hydrated hair.”
The new range will be available on The Moms Co. website, Amazon India, Nykaa, Flipkart, First Cry, and other platforms. The range will also be available offline throughout their 10 brick and mortar retail stores in Delhi-NCR and Bangalore. The Moms Co. continues to expand its offline footprint and will soon be available across Mumbai, Chennai and Hyderabad.
In a matter of only two years, this homegrown start-up for toxin-free and natural products for pre, postnatal care, and babies claims to have crossed over five lakh loyalists. The brand has also diversified its offerings across categories of face care, hair care, and others, with over 30 SKUs. A native brand with Australian certifications, The Moms Co. is said to continue growing at a steady pace of 15% to 20% month-on-month and aims at growing 3X this year.
