System Professional Launch INESSENCE Haircare Range
System Professional from COTY recently launched INESSENCE – a range of hair care products “formulated to recharge hair naturally.” The launch event held in Mumbai was attended by celebrity hair artist Adhuna Bhabani as well as actors Ahsaas Channa, Shikha Talsania, and Soha Ali Khan.
System Professional INESSENCE line is inspired by the energy of nature and the power of science to reactivate the natural energy of hair. The range is said to comprise a minimum 91% natural origin ingredients, formulated without sulfates, parabens or silicones and claims to leave hair rejuvenated, moisturiaed, and healthy-looking, while removing environmental impurities and protecting against UV-rays. The range is said to contain EnergyCode plus Acai stem cells extract. Acai berries are known for being a superfood with strong antioxidant properties which can neutralise oxidative damage caused by environmental stressors, such as intense UV radiation.
The INESSENCE range features System Professional Hair Rejuvenating Shampoo, System Professional Hair Rejuvenating Cream, System Professional Hair Rejuvenating Treatment, and System Professional Hair Rejuvenating Spray, which are said to be suitable for all air types. The entire line is available at System Professional partner salons – Jean Claude Biguine, BodyCraft, BBlunt, priced at INR 1950 – INR 2800.
