Biotique Forays into Colour Cosmetics
Homegrown Ayurvedic Beauty brand Biotique steps into the colour cosmetics space with their new line of natural make-up products that promise to be ‘skincare-infused’. Biotique products claim to be based on authentic Ayurveda recipes taken from the ancient and original Veda texts. Continuing their tradition of using natural ingredients, Biotique Makeup is said to be made from all-natural ingredients and are 100% vegan, cruelty-free, paraben-free, and silicone-free.
The brand has launched three categories in make-up – Diva, Star, and Magic – each with different attributes and made with natural pigments to nourish the skin. The luxe Diva range features the matte-cream Pout Lipstick and pearl-finish Shine Lip Gloss in 12 shades each, the Radiance Illuminating Foundation with SPF 25 in four shades, and the Novice Nudes eyeshadow palette. The range also includes a Gel Lip Balm, Brow Filler, Mascara, Compact, and Eye Powder.
The go-to make-up Star range features the velvety Starkissed Matte Lipstick in 14 shades, Starshimmer Glam Lipgloss with nano-glitter particles in eight shades, smudge-proof Starglow Sheer Skin Illuminator in two shades, and Startouch Flawless Matte Compact with oil-control formula in four shades. The range also includes a Mousse Foundation, Matte Blush, and Compact.