Women Acheivers : Super Model & Fitness Coach Sucheta Sharma James
— By Meher Castelino
A top fashion model, Sucheta Sharma James jump-started her modelling career by bagging Elite Model “Look of the Year” title in 2004. Widely-travelled Sucheta has cat-walked for prestigious designers like Manish Malhotra, Sabyasachi Mukherjee, Tarun Tahiliani, Ritu Beri, Ritu Kumar and many more. She is also a popular commercial model and has also played the role of a supermodel in the movie “Fashion”. As a fitness/diet coach, Sucheta co-founded “My Fitness Trainer” and, along with husband Harrison James, has helped many models/actors reach their fitness goals.
2020 Goals: My 2020 goals are simple. I want to increase awareness about healthy eating habits, kill the concept of fad diets, exercise at least thrice a week, and making it a lifestyle.
Feminism to Me: Feminism for me is about equality; it’s not a competition to be equal but it’s a way of balancing roles, sharing happiness and providing opportunities for the one in need, be it a woman or a man. Speaking through my personal experience, if we want feminism to work, we will have to first kill gender discrimination at home. Raise every boy and girl with the same values, the same restrictions and same rules.
Cult Products: I love experimenting with beauty products and high-end brands. My recent indulgence is Elemis Superfood Day and Night Cream. I also love Clinique products — its Daily Booster with pure vitamin C is truly effective for my skin.
How do you perceive beauty for a woman in 2020?
2020 women are confident; they have learnt to accept their flaws. They don’t give in to the standard beauty norms. Today more than ever, acceptance of colour, short hair, curves, etc have completely changed how women want to be perceived. Beauty is more about what individuals bring to the table, how they add value in society and how they turn around their own lives by not accepting what is always been accepted of them but by choosing what they wish to become.