Wella Professionals Launches ColorMotion+Range of Hair Care Products
Wella Professionals’ new haircare range — ColorMotion+ is designed to strengthen and protect colour-treated hair.
While salon clients are spending more and more on hair colour services when it comes to protecting that colour with specialised homecare products, most of them hesitate. This is mostly because typical colour care products only focus on reducing colour fading, whereas 8 out of 10 salon clients are looking for solutions that strengthen the condition and structure of their hair as well. With the launch of ColorMotion+, Wella Professionals aims to address these needs of salon clients.
With the new ColorMotion+ range, clients don’t have to choose between colour protection or hair strength. Regular use of the new lineup promises to improve the quality of coloured hair in three ways:
- by providing colour protection for up to 8 weeks
- by creating vibrant shine, and
- by strengthening the hair structure.
Colour-treated hair requires special attention as it is more susceptible to everyday influences such as washing, styling, and environmental aggressors, which can cause stress to sensitised coloured hair fibres. Week-after-week the overall condition of coloured hair is affected and the intensity of the colour is lost as colour molecules fade. This weakens the hair structure and leaves it looking dull.
ColorMotion+ Power of Three unites the best of Wella Professionals care technologies:
- Free Radicals Protection Technology encapsulates metals to reduce the formation of free radicals
- Hair Surface Polisher smooths the hair cuticles for improved shine and manageability
- Wellaplex Bonding Agent helps to reconstruct inner hair bonds without compromising on colour results and makes hair healthier, more manageable and flexible.
ColorMotion+ Lineup:
- Wella Professionals ColorMotion+ Color Protection Shampoo Price – Rs.1050 for 250 ml
Color Protection Shampoo claims to remove the colour residues gently after colour service and helps lock in colour while preserving hair’s smoothness and shine. It is said to include additional anti-oxidant that helps to improve protection against free radicals. A clear consistency with luxurious foam leaves hair smooth and with vibrant shine. - Wella Professionals Moisturising Color Reflection Conditioner Price Rs.1050 for 200 ml
Wella Professionals ColorMotion+ Conditioner is a moisturizing colour reflection conditioner that promises to help restore hair surface quality for radiant light reflection. This conditioner is said to not only smoothen your hair and protect colour but also leave behind a soft floral fragrance. - Wella Professionals ColorMotion+ Structure + Mask Price Rs.1150 for 150 ml
Professional Restructuring Salon Treatment with WellaPlex bonding agent. Structure+ Mask is a multi-benefit intensive treatment that offers strengthened hair structure, lasting manageability and shine, with WellaPlex bonding agent that helps to reconstruct inner hair bonds for stronger hair that is easy to manage. - POST COLOR FOR PROFESSIONAL USE ONLY — Express Post Color Treatment is expected lock colour molecules and improve colour retention in just 30 seconds. It is also said to optimise pH after colour service
The Wella Professionals ColorMotion+ range can be purchased on Nykaa.com and at Wella Professionals partner salons.