MATRIX Brings Hair Painting to India with So Color Candy Collection
Matrix brings one of the hottest trending techniques in the United States — Hair Painting — to India. This new hair colour technique allows the hairstylist to use their hands to blend highlights seamlessly Like an artist, hairdressers can select where to use colour to best suit the needs of every client. It is also a great choice for clients who do not want a high maintenance look; the painted look lasts up to 16 weeks, as highlights do not touch roots.
Along with this innovative technique, Matrix brings a limited edition palette with So Color Candy Collection. These unique trendy shades of chocolates, plums, golds and reds are all-time favourites in India as they build smooth, beautiful, multi-dimensional colour. Endorsed by international award-winning celebrity hairstylists like Danielle Keasling, this trend collection is all set to make us bid adieu to Balayage and fall in love with Hair Painting!
Further explaining the trend, Alfredo Lewis – Global Head of Matrix Education said, “Hair Painting has been one of my most loved techniques in the world of hair colour. I love the fact that it gives a smoother finish as compared to other existing techniques; it is almost like being an artist working on the canvas of my client’s hair. There are no big colour cuts and it is difficult to decipher where the new colour starts and ends as it all blends in seamlessly like a painting. It is ideal for all the women out there who are easygoing and uncomplicated as these highlights do not affect the roots once the hair starts growing and can last up to 16 weeks without a touch-up! Making a fashion statement has never been easier with beautiful, healthy hair that has a natural blend of colours and shine.”
Commenting on the launch in India, Melroy Dickson – General Education Manager, Matrix India said, “The So Color Hair Painting Candy Collection is something that I’ve been most excited about and couldn’t be happier that it has finally arrived in India. Especially since the uniquely designed shades complement Indian hair and skin tones perfectly. The art of hair painting is a freehand technique that is truly wearable as it leaves behind no harsh chunks of colour. Instead, it reflects the depth of the base colour and the rich highlights in a manner that is extremely flattering and natural, with flowing colour transitions. Since the highlights do not touch the roots, the painted look lasts longer even when your hair grows out. This is a treat for both consumers and hair stylists as it gives them the freedom to experiment with colour.”
Trusted by thousands of hairdressers across the world and selling millions of units these trendy shades from MATRIX’s flagship Hair Color brand – So Color, create the perfect foundation to enhance the long-lasting vibrancy and beauty of your hair colour. The path-breaking Kera-Protect™ Technology in the product protects the hair’s natural keratin during the colouring process, while an anti-drying formula provides shiny and even results from root to tip.