Schwarzkopf Professional Announces Essential Looks Global Masters 2020
Schwarzkopf Professional is all set to present its first-ever virtual global showcase – Essential Looks Global Masters 2020 – on 24th August 2020.
To bring forth the latest trends in hair fashion, Schwarzkopf Professional presents the digital world premiere of its trend showcase, Essential Looks Global Masters 2: 2020 – Vivid Images, with eight cutting-edge looks across three trends, by the brand’s visionary hair artists. This season’s trends are based on colour and contradictions and the A/W 2020 collection takes inspiration from extremes (and everything in between). The event scheduled for 24th August 2020, will be kickstarted with the global digital show premiere, followed by inspiring Masterclasses across the two days.
Simon Ellis – International Creative Director for Schwarzkopf Professional says, “Our world has changed and one clear positive has been the explosive growth in online hairdressing education, which is a recognition that upskilling is critical to succeeding in the post-COVID ‘new normal’. So, now is the time to further build on this excellent Digital Education footprint. I am very proud to announce the first-ever online launch on Monday, 24th August 2020, of our NEW Essential Looks Autumn/Winter 2020 Collection comprising a Free to View Hair show, followed by Pay Per View Educational Masterclasses. We have created some wonderfully creative trends and new colour techniques, which I am really excited to share with you all.”
Schwarzkopf Professional Hair artists for the Autumn/Winter collection global training includes Global Ambassadors – Lesley Jennison, Tyler Johnston and Richard Ashforth – as well as North American Colour Director and Essential Looks Ambassador Rossa Jurenas. Corporate Vice President and International Creative Director at Schwarzkopf Professional, Simon Ellis will be hosting the event.
The Livestream will present a variety of educational and creatively inspiring content including the release show of the AW20 VivID Collection from Essential Look, followed by Masterclasses from each of the trends — Once Upon A Time,
Everyday Decadence and Dark Romance — and Look & Learn sessions for Catwalk and Salon looks. The Essential Looks release show will be for the first time open for everyone to enjoy with complimentary access, while the Masterclasses and hands-on sessions will be password-protected for exclusive access.
To be a part of the Essential Looks Masterclass 2020, contact your Schwarzkopf Professional representative.