JUICE BEAUTY Launches Exclusively on Boddess
Juice Beauty – a clean beauty brand known globally for high-performance organic beauty solutions, launched in India recently, exclusively on Boddess.com. Juice Beauty has been brought to India by House of Beauty, a Beauty specialist company that partners with the international and celebrity beauty brands and brings them to Indian consumers.
Juice Beauty was launched by Karen Behnke in 2005, an Organic Solution brand, leading globally with its Farm to Beauty initiative. It is said to have ‘a unique proprietary blend of antioxidant-rich certified organic botanical juices’ in its product line. Its Eco-Values and sustainability practices are the guiding principles for not only all its product development but for corporate practices as well.
With stringent standards for clean, efficacious and sustainable beauty brand in mind, Founder Karen and her husband purchased the first-ever Juice Beauty Sonoma County farm in California in 2018 and began sourcing its ingredients from mission-driven organic farmers. As a socially responsible beauty brand, Juice Beauty is committed to ‘FARM TO BEAUTY’ – a sustainable initiative that brings the brand’s organic ingredients to life. All Juice Beauty skincare is formulated without harmful toxins for the skin (like parabens, propylene or butylene glycols, petroleum, sulfates, silicones, pesticides, artificial dyes, etc.), as well as animal by-products, making Juice Beauty a proud recipient of the PETA Courage in Commerce Award. In addition to PETA, it is also Leaping Bunny Cruelty-Free, & Vegan Certified! The brand also brings clean skincare and makeup expertise, made with USDA certified organic ingredients, from Northern California that is powered by antioxidant-rich, rejuvenating botanical juices and advanced active ingredients for transformative results.
On the occasion of their India launch Karen Behnke, Founder, Juice Beauty said, “We are thrilled to announce the launch of Juice Beauty in India on Boddess.com exclusively. Since the inception in 2005, our team worked tirelessly with Ph.D. chemists, physicians, and microbiologists from California laboratories, to perfect the chemistry of Juice Beauty’s organic products. We are excited to offer the best-in-class clean beauty experience to our Indian diaspora with a plethora of clinically validated, authentically organic beauty products under the portfolio. We, as a brand, began our journey with a basic premise: we believe in transformation without compromise so every drop of our revolutionary formulation feeds your skin. It is our constant endeavour to lead the beauty space by developing highest efficacy skincare and makeup products that show transformative results.”
Added Ms. Ritika Sharma, Founder & CEO, Boddess.com, “We are excited to announce our partnership with Juice Beauty – the world’s leading organic and 100% natural clean beauty brand. We resonate strongly with Karen’s story and share her values in founding this brand with true farm to beauty and sustainable practices. Not many brands can make that bold claim today – but Juice is the exception. Their breakthrough technology and innovations in chemistry drive powerful, tangible results that are light on the skin. Their products are formulated without any parabens, petroleum, pesticides propylene or silicones, or any other artificial dyes and fragrance. The products are packed with botanical juice bases and vitamin-rich ingredients to deliver equal if not better results than conventional products. To our Indian customers who value the definition of real ‘clean’ beauty in the luxury space, this unique, high-performance brand is for you. Juice Beauty brings several revolutionary breakthroughs in the world of skincare such as the internationally awarded stem cellular anti-wrinkle skincare range, the green apple brightening range, and the phyto pigments make-up range. We cannot wait to share these innovative ranges with our House of Beauty and Boddess customers.”
“We pride ourselves in our special ‘Farm To Beauty’ initiative that is not only aimed at enhancing the powerful antioxidants but also limiting pesticide and synthetic fertilizer residue in beauty products. We have successfully estimated the avoidance of 3 tons of pesticides in the past decade and we will soon be converting a Sonoma farm to an organic farm that will serve as a prime source of many pristine ingredients and an inspiration to our generation for sustainable practices and future innovation.”, she further added.
The Juice Beauty products that have launched on Boddess® for the Indian market includes its celebrated collections of makeup & skincare ranging between INR 2,500 to INR 8,500, namely-
- GREEN APPLE® Brightening Skincare
- PREBIOTIX™ Skincare
- STEM CELLULAR™ Skincare
- BLEMISH CLEARING™ Oil Control Skincare
- PHYTO-PIGMENTS™ Makeup
