The Body Shop Ups the Ante with Re-launched Fresh Nude Foundation
UK based brand that is known for its botanical mind and a purpose driven growth, The Body Shop’s just re-launched its Fresh Nude Foundation range in 10 shades, and with three undertones.
The tag line defines the brand’s commitment to inclusivity – “Whatever your shade, whatever your gender and however you express yourself, Fresh Nude is here to help you be the most confident version of you.”
UK Based The Body Shop
New Fresh Nude continues to stay to some USPs of the original formula like 24 hrmoisturisation and a radiant-looking finish – but it’s now also become vegan certified and made with 95% natural-origin ingredients.
It is said to be enriched with vitamin E and CommunityFair Trade organic aloe vera from Mexico.
New Recyclable Packaging
Fresh Nude’s packaging has had an upgrade and is now 100% recyclable. And instead of a pump dispenser, each bottle now comes with a more sustainable spatula which can be recycled.*
Community Fair Trade
ALOE VERA
The Body Shop’s Community Fair Trade organic aloe vera is sourced from Campeche in south-east Mexico. They work with expert farmers who can harvest aloe leaves while causing minimal harm to the environment which is extremely important due to the land being close to three precious rainforest biosphere reserves in the Yucatán Peninsula.
Since 2015, this trade partnership has helped support the indigenous female farmers living on the edge of these rainforests who could otherwise face discrimination and limited work opportunities.