Revlon India Unveils First Ever Store with Service Component in Delhi
Plans to further expand their retail presence with another 100 stores
An iconic colour cosmetic brand founded in America in 1935 and having entered India in 1995 through the UK Modi Group, Revlon – a color cosmetics and personal care brand, recently opened its one-of-a-kind experiential and exclusive brand outlet in Delhi. This store is located in the heart of the bustling Kamla Nagar market, on Bungalow Road.
The store is a full line showcase of the entire range of products of Revlon colour cosmetics, skincare, and personal care products, together with select Revlon Professional products and Street Wear range of products.
As a departure from othe EBOs, this will be an experiential retail outlet, offering a wide array of hair and makeover services that includes hair colouring with the Revlon Professional range, hair care, hair cutting, hair styling, party makeovers, and basic grooming services, by experienced and professional services staff. It promises products and services at competitive prices like never before.
Commenting on the new store launch, Mr. U.K. Modi, Chairman, U.K. Modi Group (marketeers of Revlon & Street Wear Cosmetics in the Indian subcontinent) said, “We’re elated with the launch of the biggest Revlon exclusive brand outlet. Over the last three decades we have received immense love from our consumers and are hoping they will embrace the newest addition too. With the new store, we will be offering customers the chance to experience the world’s best makeup and personal care products. In the near future, to increase our retail footprint, we’re looking forward to launching many more stores to cater to our consumers.”
The Modi-Mundipharma Beauty Products Pvt Ltd. (formerly known as Modi-Revlon), part of Umesh Modi Group, introduced Revlon in India in 1995, making Revlon the first international cosmetics brand launched in India. Today, Revlon’s diversified portfolio of brands is sold across India in approximately 40,000+ outlets and 100+ Exclusive Brand outlets.
The concept of In-store Beauty Advisors is said to have been first pioneered in India by Modi-Mundipharma Beauty Products Pvt Ltd. Company is headquartered in New Delhi and has four regional offices. The company manufactures and markets color cosmetics, hair color and care, skincare, beauty care and fragrances. It draws expertise from Revlon’s state-of-the-art Research Centre in Edison, New Jersey (USA), and complies with its stringent product quality standards.