Streax Professional Unveils ‘Mercurial’
Streax Professional unveiled the collection at a mega fashion event in Mumbai with actress Mouni Roy as the showstopper
Indian professional hairdressing brand from the stable of Hygienic Research, Streax Professional, recently launched its latest collection, Mercurial, at a fashion event in Mumbaiy. Actress Mouni Roy was the showstopper .
Mercurial explores moving from a very colorful vivid, intense hair color with overdramatized fashion with very modern influences of today, into a very subtle monochromatic classy natural hair with layer upon layer of organic material, with a display of softer, cleaner organic shapes with lesser texture and based on cuts and graphic lines and blocked colors.
The collection has three components:
SUPERCHARGED, a departure into the contrasts of impulsiveness, harmony, boldness, and austerity. It gives rise to a feeling of bold escapism into the extremes.
NATURAL ME, ‘Softness meets rawness’ is the principle that lies behind the theme. Tonal-layered looks are given depth through chunky knits while conventional brightness and lightness meet monochromatic colour, defining its classy, contemporary style.
OTHERWHERE, takes one to a place of longing, the otherworld. It is about folklore, coupled with characteristics of freedom and self-determination.
Mrs Rochelle Chhabra, Head – Professional Division (Streax Professional), Hygienic Research Institute, said, “Classic can never go out of vogue, and in a modern world of trends, we as a brand enjoy customising different styles and looks for our contemporary customers. With the Mercurial collection, we have tried to showcase 3 distinct head turning styles and looks, representing the transformation from vivid, overdramatized to monochrome to folklore hairdos and prints. We are happy to present our newest collection, which promises to blend old-world charm with modern day style for fashion enthusiasts.”
The fashion styling was under the direction of the acclaimed Abhishek Sharma, who is popular for his ability to complement the contemporary with the classic. As the showstopper, Mouni Roy exhibited a stylish elegant look from the Natural Me zone, flaunting a hair style with Caramel brown hair colour and honey brown highlights; wearing a bespoke Ivory gown designed by Abhishek Sharma. The event also showcased a stellar line-up of the fashion-forward collection, with models flaunting the colour, designs, and textures to their stylish best.
Streax Professional also announces the winners of Streax Professional Times India Hair style icon 2022, a competition designed for professionals to be recognised in the field of cut, colour, and style; crowning Amit Tonk from North-East zone as India’s first Hair Style Icon 2022. He was loved for the look he created which was a blend of both creative and commercial, with funky colours of groovy pink and crazy violet. Amit won INR five lakhs and a trip to attend Paris Fashion Week 2023. Also, he bagged an annual contract with Streax Professional and a portfolio coverage at The Times of India, Femina and Grazia.
The first runner-up Bhaskar Jyoti Saikia from North-East zone created an irregular cut showcasing the positives and negatives in life, using shades of the funky green colour. He took home a cash prize of INR 2.5 lakhs while the second runner-up Karan Shetty from North zone won INR 1.5 lakhs. His look was a commercial style with hints of crazy violet at the tips. The remaining 8 finalists also received a cash prize of INR 50,000 each.
The competition was designed to scout the best talent in hair dressing, based on various tasks framed by industry experts and international celebrity stylists like Savio John Pereira, Joakim Roos and Yolly Ten Koppel, along with technical experts from Streax Professional.
Streax Professional was launched in 2004 by Hygienic Research Institute. and today has a footprint of overr 25,000 salons across India.
