Dia Mirza Becomes More Precious
Indian organic skincare brand Lotus Organics + recently announced Bollywood actress Dia Mirza as the face of its campaign for Precious Brightening line of skincare products that will be broadcast across the various media platforms.
Precious Brightening Day Crème is the focus of the film with Dia. Lotus Organics+ is positioned as a socially responsible brand with a strong commitment to the environment and finds a connects with Dia’s image as a sustainability champion and UN Environment’s Goodwill Ambassador for India. As she affirms about her relationship with the brand Actress Dia Mirza elaborates, “Lotus Organics+ resonates with me as their products use only 100% certified organics. I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Everyone must do their bit for the environment and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”
On the occasion of the launch Nitin Passi, Chairman and Managing Director, Lotus Herbals, said, “Lotus Organics+ is a brand that uses only 100% certified organic actives in its products. We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign our Brand Ambassador Dia Mirza highlights the organic ingredients that go in our Precious Brightening Range, potency of the organic ingredients in achieving skincare goals and the message to all of our customers to ‘live organic’.
The campaign will play along blockbuster movies across multiplexes PAN India to attract maximum visibility. With an extensive media plan, the campaign will play out on the brand’s social media platforms such as Facebook, Instagram and YouTube. The high-decibel campaign will also be aired on leading OTT platforms including Disney Hotstar where the brand film will be aired during the series ‘Moving in with Malaika’ in which actress Malaika Arora can be seen using Lotus Organics+ products.
