Vivel Launches VedVidya Soap Bars
With an AI animated Feature for Consumers
Indian FMCG ITC’s personal care segment extended it Vivel line with launch of a range of bathing bars under ‘Vivel VedVidya’ line. The roll out was accompanied by a simultaneous launch of a website – https://www.vivelvedvidya.com/ where the users are encouraged to upload a photo of their beauty inspiration, a women of yester years – be it their grandmother or mother, and within seconds the still picture gets animated into a video that shares a beauty secret from the past.
This is Vivel’s first ever AI driven innovation which aims to demonstrate the benefits of ancient beauty ingredients through an interactive filter.
Consumers can try this filter on www.vivelvedvidya.com till 4th April 2023.
Inspired by ingredients used in ancient beauty rituals, the TVC of the new line also features veteran actress Sharmila Tagore and this again brings back the actress’s younger self using AI technology, enabling audiences to relive and experience conversations from the past.