The Good Glamm Group Signs up with Akshay Kumar
Inks JV to bring Holistic Personal care & Wellness products for men.
South Asia’s largest DTC beauty & personal care conglomerate, the Good Glamm Group has announced a ground breaking JV with Bollywood star Akshay Kumar for creating a brand new line of personal care & wellness products for Men. Both Akshay Kumar and the Good Glamm Group will be investing capital and working together to scale the business.
Akshay Kumar is India’s leading Bollywood celebrity with a huge social media fan following. He will, reportedly, be deeply engaged with the brand and product development. Akshay is known for following a disciplined personal care and wellness regime for the last forty-five years spanning yoga, martial arts, fitness, a healthy diet and more. His tried and tested regime will be introduced in the product range which is expected to launch by mid 2023.
Sharing his perspective, Akshay Kumar said, “I have always wanted to create natural yet efficacious products based on all the learnings I have had and practiced in holistic wellness. The Good Glamm Group has built some of India’s largest and most loved DTC beauty & personal care brands and is very unique in its content-creator-commerce strategy. I am really excited about the products we will be developing and the business that we will be building together.”
“Akshay epitomizes hard work, discipline and age-defying looks based on natural principles of holistic wellness. We couldn’t think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with” Added Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group.
The joint venture will leverage the Good Glamm Group’s content-creator-commerce moat to drive DTC revenues through 200 million MAUs of Good Media Co and over 1 million influencers of Good Creator Co; in addition to the R&D strengths and offline distribution network of Good Brands Co across over 150 cities in India.
In October 2021, the Good Glamm Group acquired ScoopWhoop, India’s largest digital media & lifestyle content platform for men, in anticipation of the group’s entry into the fast-growing DTC male grooming and personal care segment.