Biossance launches in India with Sephora
American skincare brand Biossance launched in India recently in an exclusive tie-up with the retail chain Sephora.
The USP at Biossance is its innovative ingredient – a renewable, 100% plant based Squalane that is the ‘mega-moisturising molecule’ that matches the moisturising power of the skin itself. Derived from sugarcane, it’s said to be purer, more reliable, sustainable, and effective than other sources, and provides the beauty industry with a vegan and cruelty-free alternative to shark-derived squalene, offsetting the poaching of more than 2M sharks each year.
Catherine Gore, Biossance President comments: “We are so excited to be bringing Biossance’s efficacious, planet-first formulas to consumers across India. Biossance firmly believes that you don’t need to compromise on the environment for powerful and effective skincare, we developed our plant derived Squalane because we imagined something better for the planet and the environment than the traditional methods of sourcing Squalene. We are on a mission to save more sharks and continue to put the planet first in all our innovations, and with our partner Sephora, we are set to do just that.”
The brand ambassador Reese Witherspoon brings in her star power having signed a 5 year partnership with Biossance in 2021. The clean beauty brand that flaunts its vegan and sustainable credentials maybe a good fit in a country already a fan of bio-actives.
The brand is bringing its range that includes the following:
- 100% Squalane Oil
- Squalane + Vitamin C Rose Oil
- Squalane + Omega Repair Cream
- Squalane + Probiotic Gel Moisturizer
- Squalane + Marine Algae Eye Cream
- Squalane + Lactic Acid Resurfacing Night Serum
- Squalane + Vitamin C Dark Spot Serum
- Squalane + Amino Aloe Gentle Cleanser
- Squalane + BHA Pore Minimizing Toner
All products are dermatologist tested, non-comodegenic and suitable for all skin types, including sensitive.
Products will be available at sephora.nnnow.com and in 26 Sephora stores across India.