Nish Hair and Priyanka Borkar debut: India’s First Celebrity Hair Extension Partnership
Indian Hair Extension brand Nish Hair, that comprises 100% Human Hair Extension products, recently unveiled a collaborative collection with celebrity hairstylist Priyanka Borkar. this partnership for the first time involves a creation of a variety of products with Nish Hair, and using her expertise in the overall product collection launch. Priyanka Borkar has styled for celebs like Priyanka Chopra, Rashmika Mandana and Kiara Advani and has also worked with brands like Dyson, Livon and Matrix.
The collection comprises of six hair pieces. In a step towards inclusivity, the brand is introducing its first unisex product: a clip-on bun. This versatile accessory is meant to cater to individuals with thin or short hair and offers men the option of styling a man bun at an affordable price.
The second addition to the collection is a long ‘wraparound ponytail’, available in three versatile colours: black, brown, and Parul’s signature Ombre shade, which adds a touch of celebrity glamour.
The third product consists of vibrant purple strands, inspired by Priyanka’s favourite colour and a new addition to the famous Nish Hair #Strandouts.
The fourth offering is a limited-edition piece: a half wig with a unique V-shaped extension that wraps around the entire head, exclusively available in Ombre hue.
The fifth product: side patches, a novel variation from Nish Hair featuring a thinner profile and layered cut.
Rounding off the collection is the final product: “Priyanka’s Bangs,” a topper with versatile styling options that can be worn as traditional bangs or trendy curtain fringes, providing customers with a range of styling possibilities.
Parul Gulati, Founder, Nish Hair said referring to this collaboration “I am super excited about collaborating with Priyanka for this collection. Our new line exudes confidence, offering a blend of fun, style, and versatility. My team and I did extensive research into its development, with insights gleaned from our customer interactions. Priyanka’s expertise in the hairstyling world and work with celebrities enriched the collection with innovative ideas and a fresh perspective. Emphasising both style and comfort, the collection seamlessly incorporates ponytails, bangs, buns, and more. While addressing hair concerns, it transcends covering bald spots and thinning hair, focusing on enhancing hairstyles with versatility.”
Adds Celebrity Hairstylist Priyanka Borkar says, “I met Parul a couple of years back when she started her acting career and I had just rolled into my hairdressing career. I remember meeting this excited young girl eager to make it big in the industry. Cut two, a few years back she called me and told me she is making hair extensions and wanted to send me some pieces, and this was also a part of my line of interest. I remember when she sent it to me she told me her goal is to reach those who cannot afford to buy those heavy quality extensions, and wants to be there for those people. I really thought at that point this was a very good thought on her part. Now when she came to me with the idea of this collaboration, I was quite excited as I work with extensions on a regular basis, and to have a collection after my name and associate with Nish Hair, I just jumped into this opportunity. I knew for a fact that my first creation of a collection is going to be with this girl who I met years ago. This girl is an inspiration in terms of her achievements and I am super happy to collaborate with her. The aim is the same, for more and more people to be able to use these extensions for their hair needs and style forms. From my entire collection the bangs and purple strands are my two favourites and I’d love to see how people style them.
For me, this is not the only collaboration with Nish Hair, I really look forward to doing more collaborations together and impacting people’s lives by fulfilling their hair dreams.”
The new collection is live online from May 15th onwards on the Nish Hair website and available at Nish Hair stores.
