K-Pop Star MINGYU is the Face for L’Occitane
Brings in First-Ever Brand Ambassador for Asia
French beauty brand L’OCCITANE recently announced MINGYU of SEVENTEEN as their new brand ambassador for Asia.
The event announcing this strategic collaboration took place at the L’OCCITANE Shibuya store, prominently located at the world-famous Shibuya Scramble crossing. Irene Goh, Managing Director of L’OCCITANE Asia-Pacific, on this occasion, stated, “L’OCCITANE has always been deeply connected to the essence of Provence, where life unfolds at an unhurried pace amidst fields of Lavender and groves of Almond trees. MINGYU embodies the ideal modern yet Provencal lifestyle — busy but happy to be so, yet appreciating the luxury of taking time to care for himself and those around him. Together with his charisma and authenticity, we see MINGYU as a perfect match for our brand. We are very excited to be working with MINGYU and hope this partnership will inspire everyone to experience the luxury of taking time with L’OCCITANE.”
MINGYU, who attended the event in Japan, will begin his activities as the brand’s official Asia ambassador starting in May.
