Anveya Launches New Product Range for Curly Hair Care
Anveya announced the launch of a new range of “no-nasty” hair care products including shampoo, conditioner, and hair mist to nourish natural Indian curls.
With most haircare brands in India focussing on and advertising straight hair as the ideal hair type, wavy/curly-haired consumers are often seen resorting to heat treatments and other bad hair care and styling practices to fit in; this ultimately leads to hair damage. Unlike straight hair, curly/wavy hair requires completely different hair care approaches and products aimed at the unique challenges of protein & moisture balance, porosity, etc. Anveya is said to have taken these facts into consideration and developed a product range that caters to the nourishment, moisture, and protein-balance needs that curly-hair consumers have.
“I witnessed the struggles of curly-haired women first-hand as I watched my wife try and reject various brands for her curls,” says Vivek Singh – CEO, Anveya. “As she began following the curly girl method, she often complained about the lack of CG-friendly, affordable products in the Indian market. I crafted this no-nasty, curl-friendly range especially for customers like her.”
Anveya Curls Cleansing Shampoo, CG-friendly gentle shampoo promises not to dry out your hair, while taming frizz, detangles and defines curls to give them a lively bounce.
Price: INR 995
The deeply nourishing ultra-moisturizing conditioner and curly-defining hair mist is expected to work together to make the curls shine
Anveya Curls Ultra-Moisturizing Conditioner is expected to re-energizing the hair and provide long-lasting moisture for smoother, shinier, and manageable curls.
Price: INR 995
Anveya Curls Anti-Frizz Hair Mist is said to be a multi-tasking leave-in hair mist with thermal protection to reduce frizz and flyaways for perfectly smooth, shiny hair. The lightweight deeply moisturizing spray promises to nourish, detangle, and protect hair against chemicals or heat.
Price: INR 795