Black Beauty Brands Partner to Launch Beauty & Barber Relief Fund
The Bronner Bros International Beauty Show (BB) announced the launch of the ‘BB Beauty & Barber Fund’ to provide relief to licensed cosmetology professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak. The collaborative effort will help support stylists, barbers, and others in the multicultural beauty industry, which has widely been affected by the pandemic. The campaign’s leading sponsors include Royal Oils by Head & Shoulders and Gold Series by Pantene.
COVID-19 has had a devastating impact on the Black beauty industry. Multicultural barbers and stylists represent nearly 25% of all cosmetology professionals and contribute to the textured hair care category’s estimated annual economic impact of $2.51 billion. According to a 2019 Nielsen Report, African Americans also account for nearly 86% of the total spend in the US ethnic hair and beauty aids category.
“To many of us, barbers and stylists are like family. They do more than cut and style our hair. They are trusted advisors and their shops not only offer a safe haven for our community but also serve as an economic engine for entrepreneurship,” said James Bronner, SVP Show Operations for the Bronner Bros. Beauty Show. “Although everyone in the community is impacted, COVID-19 has halted the ability for stylists and barbers to generate income in a manner that is unprecedented. We hope this effort will help in some small way.”
“Royal Oils and Gold Series are proud to support Bronner Bros. as they continue to uplift the multicultural beauty industry,” said Lela Coffey, P&G Multicultural Beauty Brand Director. “Our stylists and barbers are essential to the culture of local communities and, without question, deserve our support during this difficult time.”
The fund will provide $500 to individual beauty professionals and $1,000 to salons/shops with five or more employees who have successfully submitted all required documentation and met all guidelines, including a valid state-issued Cosmetology License. Grants are intended to be emergency aid for immediate monetary needs, i.e. food, rent or mortgage, utilities, medical expenses, transportation costs, or other essential financial obligations caused by the economic impact of COVID19.