Bobbi Brown Launches ‘Confident Beauty’ Campaign
To magnify its original ethos of celebrating individual beauty and women empowerment, Bobbi Brown Cosmetics has launched their latest promotional campaign – “Confident Beauty”. Through the campaign, the brand’s celebrity spokeswomen – Bollywood Actress Tara Sutaria, American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi will share their “beauty truths” to inspire women across the world.
“In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. It’s surreal to be a part of the brand and makes me proud that it holds the same values that I believe in,” says Indian actor, dancer and singer, Tara Sutaria.
“Remaining true to our brand’s core essence, each of these powerhouse women is emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s Skin Long-Wear Weightless Foundation range which will have 12 new shades, catering to a much wider range of skin tones globally.
All 43 shades of the Skin Long-Wear Weightless foundation are available in India since July 30th, 2019 at Bobbi Brown stores across the country as well as Sephora, Nykaa.com and Myntra.com.
In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics also launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.
