Boddess Rolls Out Private Label
The Honest Tree with therapeutic bath & body lines
Indian omni channel retailer, Boddess Beauty, has launched its private label brand, ‘The Honest Tree’ —positioned as a clean and vegan bath & body range that claims to offer ‘unparalleled shower experience.’ The range comprises of body butters, body milks, sorbets, and cleansers based on aromatherapy hence promising to address concerns like insomnia, anxiety and stress amongst others. It includes lines like
Deep Slumber with Lavender, Patchouli & Oatmeal meant to Promote deep sleep and relaxation from within while Oatmeal calms the skin from irritants and pollutants and free radicals.
Bed of Roses – Rose petal water that is meant to calm while also reducing redness and inflammation.
Sweet Bliss with burnt Sugar & Vanilla to exfoliate.
Matcha Matcha – Green Tea & Aloe for deep cleansing while controlling odour through antioxidant properties.
First Cup that has coffee which besides being an Antioxidant also gently exfoliating.
Morning Alarm – has Satsuma to Brightens and invigorates while fighting pollutants and free radicals.
Manufactured in India, The Honest Tree products are sulphate & paraben free with emphasis on ethically sourced ingredients and underlying eco-friendly ethos.
“We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life,” said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.
“With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian’s shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace—from skin to mind,” affirms Mansi Sharma, Founder of The Honest Tree.
The brand is exclusively available at Boddess stores and their website https://www.boddess.com
The range is priced as follows:
Body Butters are priced at INR 699
Body Sorbets are priced at INR 599
Body Milks are priced at INR 499
Body Cleansers are priced at INR 479