BRAVADO – A New One For Men
A New Men’s Grooming Brand with premium positioning
Bravado, a Men’s grooming brand was launched recently. Positioned in the premium category it has rolled out a range of 23 products in four categories including Hair Care, Face Care, Beard & Moustache Care, and Body Care.
Launched by entrepreneur Sumit Gupta, Owner of Pankhkh Inc and Mahika Packaging India Ltd. a global supplier of innovative packaging solutions, Gupta emphasised that the brand was incomparable to any existing brand on the Indian market and delivered results at par with international brands.
“Bravado goes beyond cosmetics; it is an attitude that insists on the best for oneself in an ethical way. The product range is both innovative and ingenious and delivers visible results. It was developed following an in-depth study of the unmet needs in men’s grooming and it confidently demonstrates what it claims,” said Gupta.
The Range includes R3 Night Cream with Japanese Spring Water Algae Extract, Oculux Under Eye Gel with South African plant Bulbine frutescens as an important component. Its other offerings include the one-of-its-kind Sans-Qua Waterless Facewash, Illuminate Face Serum, Artist Hair Pomade, Artist Crystal Hair Wax, and Face Sculpt Anti-Ageing Cream. All these products are, reportedly, free of harmful chemicals, and mineral oils and have been created using exclusive plant extracts from across the world.
The brand bets big on its environment friendly credentials as Gupta re-iterates
“We, however, wanted to change that. As a luxury brand, Bravado’s green credentials remain unquestionable. Our commitment to the environment is reflected in the care and concern we have put into creating every aspect of our product including ethically sourced organic ingredients and packaging that is biodegradable, reusable, and refillable,”.
The brand ensures its production processes do not add to the environmental burden by insisting on waste recycling and minimal use of plastic and utilizing 25-30% recycled materials in most of its plastic packaging. It also opts to associate with vendors and partners who are particular about the sustainability impact assessment of their operations.
Its products are available on the company’s official website as well as on popular online platforms such as Flipkart, Jio, and Amazon., and “will explore all available channels of retail in the future.” Shared Gupta.