#CHERYLSBROWSEANDSHOP: A Revolutionary Step To Empower Salons
The beauty and professional skincare industry globally and in India has seen an almost 360 degree shift this year, following changing consumer needs, service and trade practices. While salons have resumed business across the country, they continue to await service levels to return to pre-pandemic demands and to sustain sales. With social media and e-commerce increasingly gaining traction, the need for the hour is a communication tool that supports cautious consumers in their journey to the salon via services and retail products.
The beauty industry has seen digital and online programmes witness an ever increasing surge amid shoppers and these have emerged as new sources of driving business. Lead primarily by, ‘social commerce’ the practice of recruiting new clients and creating a stronger online business presence for existing clients through social media.
Cheryl’s Cosmeceuticals – India’s professional skin care brand, with their new initiative, #CherylsBrowseAndShop now helps salons generate newer sources of revenue. With the launch of customised online platforms for salons, they now connect with their clients through a more formalized way. They are also enabled to sell and directly deliver Cheryl’s skincare products, provide their clients with the opportunity for virtual consultations and book their in-salon appointments – all of which are enabled through mobile devices.
Consumers can browse through products and services basis their skin type, receive personalised expert recommendations and access new launches and deals in just a few clicks, updated to reflect information from their neighbourhood salon in real time.
Gunjan Jain, National Education Manager at Cheryl’s Cosmeceuticals said, “Cheryl’s Cosmeceuticals continues to lead the way in professional skincare in India and with the launch of our social commerce platforms, we are excited to enable and support more than 15,000 of our salon partners to be digitally forward and to provide our consumers with the ease of access to the brand via technology.”
Join Cheryl’s Cosmeceuticals and be a part of the next big revolution in the professional industry. Register your salon now!