Colorbar Makes a Mark at Cosmoprof India
The recently concluded debut edition of Cosmoprof India in Mumbai has raised the bars high for trade events in the Indian beauty industry. With a wide variety of brands and businesses vying to make their presence felt, there were many unique presentations at the exhibition area that offered a complete experience to visitors. Colorbar stood out from the rest with a vibrant display of products and their revamped branding to celebrate 15 years in the industry.
Said to be the 3rd largest cosmetic brand in India, Colorbar introduced several interactive opportunities for Cosmoprof India visitors to get to know the brand up close. The branding upgrade reveals a new logo and packaging design, while the stand-out Booth installation was in the form of an Insignia on a raised platform, offering a walkthrough in 4 different zones – Face, Nails, Lips, and Eyes. The brand also introduced it’s ‘Make your own Lipstick’ project, wherein visitors were encouraged to mix and match shades from a massive Colorbar shade card to create a new shade of their own. There was also a ‘Makeover counter’ with Colorbar Make-up artists and a Lounge set up for other Colorbar experiences.
Some of the extensive Colorbar collections displayed at Cosmoprof India include:
Sinful Matte Lip Color Range – 24 creamy shades that promise a soft matte and long-lasting finish. It is said to be infused Sea Fennel Wax to prevent creasing and dryness and does not contain parabens, talc, fragrance or D5.
Glitter Me All Collection – An edgy collection of textures and shades in lipsticks, lip gloss, eye shadow, powder, highlighter and blush, conceptualized by Colorbar’s professional makeup artists.
1001 Nail Lacquer Range – A highlight at Cosmoprof India, with the widest palette featuring every colour possible 19 shade families. The nail colours come with a patented ‘Sun Genius’ formula for extended wear and claims to contain Keratin & Calcium for nail strength and Sweet Almond Oil for nourishment.
