Coronavirus Pushes Brands Towards Hand Sanitiser Market
With the demand for personal hygiene products at an all-time high, market trends are already on a massive transformation to accommodate the changing priorities of consumers across the globe. Stepping up to the opportunity as well as extending their support to the fight against Coronavirus pandemic, several global brands from the beauty and grooming sectors have ventured into hand sanitiser production. Here are some of them:
Keeping up with the growing demand for personal hygiene products in the wake of COVID-19 pandemic, EMAMI Limited forayed into the hand sanitizer market under its flagship skincare brand BoroPlus which is a market leader in the antiseptic cream segment. EMAMI recently launched the BoroPlus Advanced Anti-Germ Hand Sanitizer, now available across pharmacies, modern trade outlets, and e-commerce platforms.
Coty Inc. has also started producing Hydro-Alcoholic Hand Sanitizer and initiated a donation drive in the US and Monaco. Production and donations are expected to reach tens of thousands of units per week. The products are free of charge and are being distributed to medical and emergency services staff who are facing shortages due to the fast-spreading COVID-19 virus. Products will also be provided to Coty employees working in the plants and distribution centres producing sanitizers, as well as pharmacy staff and some retail customers.
John Paul Mitchell Systems (JPMS), maker of professional haircare products including the brand Paul Mitchell, is another global brand to turn their attention towards hand sanitizer production to help stop the spread of the Covid-19 virus. The company is expeditiously moving forward to manufacture more than 20,000 units of an 80% alcohol spray formula, which will be donated to high-need groups who are facing shortages, such as Southern California first responders, Los Angeles police officers, and low-income families with young children. The sanitizers will be manufactured in conjunction with JMPS’ longtime partner Bocchi Labs. The company has designated several high-need groups to receive the donated sanitizers, as well as Paul Mitchell hair care items such as shampoos and conditioners.
From the world of luxury, Roman jeweller Bvlgari also extended their support to the fight against COVID-19 by producing and donating hydro-alcoholic sanitising gel. Produced at the ICR factory in Lodi, Italy – its historical fragrance partner – the sanitizer bottles were first donated to the most affected Italian medical establishments as a priority, via the Italian Civil Protection Department. Now, the brand has extended its support to Switzerland, a country in which the brand has more than 600 employees – starting with the Canton of Neuchatel, where Bvlgari employs more than 350 people and creates Watches and Perfumes for the whole world.