Cosmoprof Announces 2nd Edition of Cosmoprof CBE ASEAN
World Massage Meeting to be an additional attraction
“Cosmoprof CBE ASEAN will be the gateway to the ASEAN beauty market for exhibitors and attendees, with its extensive global reach opening up the potential for new, innovative products to reach the market, and exciting new trends to be uncovered. In addition, it will advance the ever-growing network of buyers and suppliers, developing and strengthening the beauty community in the ASEAN region at large,” says David Bondi, Senior Vice President – Asia of Informa Markets.
The B2B event, organised by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), will be held from 14 to 16 September 2023. Its main the focus being the beauty market and all its stake holders in the South-east Asian region.
At Cosmoprof CBE ASEAN 2023, the expectation is that 60% of total exhibitors will be from the cosmetics supply chain area and around 40% will be from the finished product category.
Among top exhibitors, Acr Intermation, Beijiing Nubway S&T, Beijiing Charming Cosmetics, Brother Global, Cosmax Thailand, Ilc International Laboratories, Karmarts Public Company, Kbf Interpack, Life Innova International, Milott Laboratories, Mmk Plus International, M.S. Union Interprice, Pathawin, P&M Promixer, Revomed, Shanghai May Skin Information Technology, Spc Cosmetic, Speciality Innovation, S&J International Enterprises Public, Thai Hoover Industrial.
Given that he first edition in 2022, saw 8,216 visitors from 46 countries and regions and 500 exhibitors and brands, the 2023 exhibition promises to scale up. The new location, the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, offers convenient access right in the middle of the city centre, and boasts a larger exhibition space of up to 17,000 sqm, ideal for highlighting the latest launches. More than 1,000 exhibitors and brands are expected, with 7 Country & Group Pavilions showcasing beauty destinations like Korea, Thailand and China, as well as many others. So far, more than half of the total exhibition area has already been sold to international brands and suppliers, given the support from governments and trade associations inspiring enthusiastic participation and new business opportunities.
This global industry overview, in view of the show’s varied and international companies, will attract over 12,000 attendees, while buyers from the ASEAN region will represent, above all, Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore and also India. By virtue of the successful Cosmoprof-signature Buyer Program exhibitors and qualified buyers will be able to connect easily, while the Match&Meet platform will help them find the right peers and schedule meetings while on the show floor.
“Cosmoprof CBE ASEAN was born from the need to approach the beauty market in South-East Asia, which has been growing fast in the latest years. Our aim is to create all the necessary conditions for our Cosmoprof global community to play a key role in this growth, thus increasing the opportunity for new projects and collaborations with new players”, said Gianpiero Calzolari, President of BolognaFiere Group. “The Cosmoprof brand, thanks to its prestigious and its successful events all over the world, grants for the best performing tools and partners for the operators of the region”.
“Cosmoprof CBE ASEAN offers Chinese beauty industry stakeholders, in particular Chinese product brands and supply chain leaders attending the event, the best opportunity to discover the Southeast Asia market.” Adds Sang Ying, Deputy General Manager of Shanghai Baiwen Co Ltd.
SPECIAL AREAS include:
BEAUTY MADE IN THAILAND is a special area dedicated to the Thai Beauty Industry. The concept, developed and supported by the Thai government, aims to attract international visitors, media and industry experts, allowing them to understand the segment’s value and identity, and experience Thailand through the famous and authentic culture of Thai Beauty.
MEDICAL BEAUTY, dedicated to professionals in beauty salons and spas, will present the latest and most innovative devices and technologies for wellness and health, shining the spotlight on skills, expertise and know-how.
ZOOM ON BEAUTY is dedicated to brand-new companies and first-time exhibitors. Full-service assistance and exclusive visibility will help guide companies to success during their very first attendance on the show floor.
THE SPECIAL INITIATIVES
CosmoTalks is the educational program of the Cosmoprof network, highlighting current topics among industry key players. The most influential international trend agencies and market research analysts will share their experiences, sparking inspiration and new ideas for stakeholders.
CosmoOnstage will host live shows, demo sessions and competitions for hair, beauty salon and nail experts and operators. The exhibitors will have a dedicated time slot at their disposal to show their latest products and equipment, newest formulas, techniques and trends.
New for 2023 is the inaugural edition of WORLD MASSAGE MEETING, a project organized in partnership with the renowned European Massage Association (EMA). UNESCO has designated traditional Thai massage as an intangible cultural heritage of humanity, including it on its world list. Moreover, esteemed holistic operators will unveil different techniques, synergies and connections through a cultural and emotional path. Special guests of the event will be Suthep Boonbamroong, an iconic voice of the sector dealing with Thai traditional massage; Phrapakorn Paktharakansorn, who will perform advanced Thai massage with tools (tok sen); Kru Kea, who will offer a live demo focusing on innovation in Thai massage; Ivan Conversano, President of EMA, who will introduce Western techniques inspired by Thai massage.
