Cosmoprof North America’s Declares 20th Edition Exhibition A Huge Success
The US edition of Cosmoprof that took place at the at the Las Vegas Convention Centre, Las Vegas from 11th to 13th July 2023 – Cosmoprof North America, closed reporting a 20% growth in attendance, over last year. There were over 1,100 exhibiting beauty brands, and showcased were exciting product launches and industry trends in the true spirit of Cosmoprof events. With visitors and exhibitors from 108 countries across the world, the show is sighted as the benchmark for innovation.
“This year’s Cosmoprof was the busiest we have been in many years. Not only was our domestic sales team overbooked with appointments, but our teams in Canada, Europe, Asia, Middle East and Latin America were very busy and held amazing meetings with our brands exhibiting,” stated Harlan Kirschner, CEO of the Kirschner Group, Inc. “Every brand was pleased with the success of the show and the quality of customers who attended.”
The 20th edition had an unprecedented number of US and international retailers, buyers, distributors, and brands such as Walmart, Nordstrom, Costco, Neiman Marcus, Macy’s, Target, The Detox Market, Belk, Thirteen Lune, Sally Beauty, Unilever, Estée Companies, E.L.F. Beauty, Too Faced, Revlon, L’Oréal, to name just a few. The show focused on many different beauty product categories, such as Hair Care, Skin Care, Makeup, Nails and also spotlighted the Country Pavilions, an exclusive, continuing program that introduces emerging global beauty brands to the US market. Mariette Van Rooyen, Export Council Manager for Cosmetic Export Council of South Africa (CECOSA) said, “Our participation at Cosmoprof NorthAmerica,LasVegas was a success for10 South African companies, generating excitement and interest. This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the US market. We are excited to leverage the momentum gained from this exhibition and look forward to our participation at the Miami Edition of Cosmoprof North America, scheduled for January 2024”. Other curated areas were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.
Cosmopack also continued to be a major draw as demand soars for supply chain solutions. This singular event addresses all aspects of product production, including raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery innovations, etc.
“Cosmoprof North America – Las Vegas is a very important event for making new contacts, especially in this part of the world where our brand is present for the first time,” said Annalisa Gramellini, CEO of World of Beauty, one of the winners of the Cosmoprof North America Awards 2023.
“Here at Colep Consumer Products, we just got back from Cosmoprof North America; what a fantastic three-days exhibition! We had back-to-back positive and quality meetings with numerous influential industry professionals from North America and around the world, that were actively seeking the next big thing in the industry. We showcased our cutting-edge technologies, breakthrough formulations, and product innovations and we received a lot of positive feedback and excitement around our offerings. Overall, Cosmoprof North America exceeded our expectations and reinforced our brand’s reputation as an innovative and reliable ODM manufacturer”, stated Pierfranco Accardo, CEO of Colep Consumer Products.
Education is an integral part of Cosmoprof North America’s focus. This year’s attendees gained a wealth of knowledge and insight at 20th edition CosmoTalks seminars and panels, including “Disrupted Beauty Retail,” moderated by WSL Strategic Retail’s Wendy Liebmann. The Entrepreneur Academy presented workshops centered around product creation, marketing strategies, and winning approaches for budding beauty entrepreneurs, while Cosmopack Education offered complimentary sessions exclusively on the beauty supply chain.
The annual CosmoTrends report, curated by BEAUTYSTREAMS, featuring the latest trends and cutting-edge innovations, was supported through another exciting CosmoTalks session and featured the trends: NIP-TUCK RELIEF, SKIN SHRINK, FUNCTION UP!, FRUITOPIA, and HIGH-SCI.
The Cosmoprof North America 20th Anniversary Soiree celebrated two decades of bringing the beauty industry together! The event included a special presentation of the Cosmoprof North America & Cosmopack North America Award winners. For the first time, this year’s winners along with all global winners will be presented and displayed at Cosmoprof Bologna in March 2024.
Cosmoprof North America renewed its partnership with City of Hope, one of the country’s top ten comprehensive cancer centers, ranked by U.S. News and World Reports. City of Hope’s renowned Beauty Industry Spirit of Life Celebration kicked off the biggest week in beauty at Resort’s World on July 10 and honored longtime CPNA partner, Dr. Farouk Shami, Chairman & Founder of Farouk Systems, Inc.
Cosmoprof North America returns to the Mandalay Bay Convention Center, July 23-25 2024. Cosmoprof North America Miami, the B2B gateway to the Latin American beauty markets debuts in Miami, Florida January 23-25, 2024.