Coty Brings Adidas Sports Fragrances in IndiaBCPL Partners Distribution
French Multinational beauty giant Coty Inc. announced the launch of adidas Sports Fragrances in India in collaboration with leading distributor Beauty Concepts Pvt Ltd.
“We are thrilled to bring the adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles,” said Rizwan Mulla, Business Development Director, Coty India. “With this new range, we aim to inspire and empower individuals to embrace movement, wellness, and self-expression.”
The adidas Sports Fragrances collection comprises a bodycare selection of Eau de Toilettes (EDTs), deodorants, and shower gels, with an emphasis on sustainability featuring vegan formulations, recyclable packaging.
The fragrances are said to be long lasting and enriched with natural essential oils, meant for the “Everyday Mover” – an obvious relating to a sporty consumer.
Adidas Sports Fragrances will be available at leading retailers nationwide, including Shoppers Stop, Nykaa, and other key outlets.
Founded in Paris in 1904, Coty offer a strong portfolio of iconic brands across fragrance, colour cosmetics, and skin and body care. selling prestige and mass market products in more than 125 countries and territories.
BCPL juggles over 100+ brands, and has been the preferred partner for International brands foraying the emerging and challenging Indian Market since 1998.
