Dabur is first Indian ‘Plastic Waste Positive’ FMCG Company
Recycles 35,000 MT of Post-Consumer Plastic Waste
Indian FMCG & Ayurveda based products manufacturer, Dabur India Ltd has recently declared that it hasbecome ‘Plastic Waste Positive’, having collected, processed and recycled 35,000 MT of post-consumer plastic waste from all over India in the 2022-23 financial year. The announcement of this major achievement was made on the occasion of World Environment Day.
Dabur India Ltd Head-Operations, Rahul Awasthi said “Today, Dabur collects, processes and recycles more plastic waste than Dabur sells in its product packaging in a year, thereby becoming a ‘Plastic Waste Positive’ enterprise and “it is a matter of great pride for the entire Dabur family, who have worked towards not just collecting plastic waste from our cities, towns and villages across the country, but also preventing the waste from reaching our landfills and oceans. This includes all types of plastic waste, from PET and HDPE bottles, PP caps and labels to multi-layered plastics and beverage cartons. We are also committed to promoting circularity in the value chain to reduce its carbon footprint and achieve Net Zero in the entire value chain by 2045,” he added.
Dabur has been running community-level projects to build awareness about waste segregation at source and involving the community in its plastic waste management programmes. “My 10 Kg Plastic is our flagship community-led initiative, which is currently operational in Delhi-NCR with more than 150 housing societies associated with this project. We intend to progressively roll it out in other states and cities too. We have collected 41,329 Kg plastic waste from households”, said Rahul Awasthi.
The company attained plastic neutrality in February 2022. Dabur had set itself the target of collecting, processing and recycling 35,000 MT of post-consumer plastic waste from across India in the year 2022-23. “We work with government-registered recycling partners across the country and have taken progressive actions to reduce plastic waste in cities, town, villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different Recyclers, Waste-to-Energy Plants and Cement Kilns,” informed Rahul.
Dabur’s Plastic Waste Management initiative was rolled out in the year 2017-18 as part of the Plastic Waste Management (PWM) Rule 2016, 2018 (amended). Under this initiative, Dabur has till date collected a total of over 89,000 MT of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India. Dabur has also put in place a robust audit mechanism to ensure complete transparency and compliance to the state and central regulations and guidelines on Plastic Waste Management.
Dabur is also a registered brand-owner with Central Pollution Control Board (CPCB) since November 2018 and with all State Pollution Control Boards across the country, and is committed to collect different types of plastic waste from across the country. “