Davines Announces Entry to India
Davines, an Italian hair care company, announced its formal entry into India at a recent event hosted at the Juhu premises of BBlunt Salons; where its efforts and ethics towards sustainable beauty and conscious luxury were explained by, Chairman, Davines Italy with the support of the aforenamed salon partner.
Also present on the occasion were Davines India promoter Divya Kohli – Owner, Tangy Rose; Adhuna Bhabani – Founder, Osh Bhabani – Co-founder, and Avan Contractor – Creative Director of BBlunt Salons. Other noteworthy attendees included Aarifa Bhinderwala, Pole Burnt; Gigi Bedi, The Space; and beauty influencer Shrima Rai, among others. Brian Suhr, Davines International Master Trainer along with popular hair stylists from the BTeam, presented curated looks that bore testimony to the effectiveness of the new services.
In its first quarter, Davines has already established partnerships across key metros – Mumbai, Delhi, Bangalore and Chennai – with a rapid expansion strategy. It is currently present at top outposts of BBlunt Salons in Mumbai and Bangalore, and shall soon be available across the chain. It can also be found at select locations of salons like Bounce, LOOKS and Ravissant.
The Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Since its inception in 1993, this family-owned venture has been steadily evolving into an international lifestyle brand that strives to balance beauty and sustainability.
“Growth means something only if we can keep our integrity in what we want to represent. We aim at using our business model as a positive lever, by creating value, and awakening in all possible ways the desire to protect the environment and the people,” Davide Bollati, Chairman, Davines Italy, explained.
With the launch of Davines India, Bollati has initiated the Sustainable Beauty approach, starting a ‘We Care’ movement in the Indian salon industry. These efforts will be lead through creating awareness on sustainability and introducing the Davines Hair Care products and services, which are sustainable for the salons, for the consumers and for the environment.