Godrej Professional and TV Actress Krystle D’Souza Partner to Create Awareness About Formaldehyde-free Kerasmooth Treatment
Indian brand for salons Godrej Professional, a professional hair brand with products in hair care, colour, styling and keratin from the umbrella of Godrej Consumer Products Limited (GCPL), and popular TV actress Krystle D’Souza have collaborated for Kerasmooth, an intense protein reconstruction keratin treatment.
As part of this, Krystle featured her experience with Godrej Professional Kerasmooth, in a reel on her Instagram profile. Earlier, Godrej Professional also collaborated with actress Hansika Motwani for Kerasmooth.
In the video, Krystle highlighted how one can get relaxed hair for up to 6 months and not show any demarcation line as hair grows. It shows how the treatment offers 98 % frizz control for up to 6 months*. It also helps with 100% retention of easily manageable hair**. Significantly reduces blow-dry time by making it fairly easy to maintain healthy hair.
(*Based on expert panel study conducted on Damaged hair by external laboratory considering 10 washes per month ** Combability)
Speaking about the association, actress Krystle D’Souza, said, “I am blessed with naturally healthy hair but I am still very conscious about taking good care of my hair. I always reach for a good hair treatment to keep my hair shiny and smooth. With this collaboration, I hope to inspire people to opt for safe and effective products, such as Kerasmooth, when choosing a Keratin Treatment.”
Commenting on the collaboration, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Kerasmooth is a formaldehyde-free keratin treatment from the stable of Godrej Professional that has been meticulously developed to provide an advanced hair care experience that both smoothens and nourishes the hair without any health risks or hair damage. Actress Krystle D’Souza is a youth icon and we are delighted to collaborate with her to elucidate the benefits of Kerasmooth.”
Video link – https://www.instagram.com/p/Cipl8GVpRi4/