GUESS Rolls Out Bella Vita Rosa Globally
American fashion brand Guess recently rolled out its new Feminine fragrance ‘Bella Vita Rosa’ that emphasizes the theme of celebrating the playful and carefree side of the GUESS woman.
Its a fruity floral fragrance that opens with sparkling notes of Italian lemon, juicy cassis and bright quince. Her ‘joie de vivre’ is expressed through a specially lush exotic floral heart composed of jasmine, magnolia blossom, cypress and muguet. A blend of orris flower, moss, sandalwood and musks create the base.
Perfumer Gabriela Chelariu shares about ther creation -“I created GUESS Bella Vita Rosa to celebrate the joyful existence of the GUESS woman, her ability to see life through ‘rose-colored glasses’– seeing all that is positive and beautiful in this world”,
The GUESS Bella Vita Rosa packaging design draws inspiration from the brand’s timeless fashion heritage. The bottle and the carton bear the iconic GUESS peony medallion in a beautiful rose gold hue at the center. Transparent glass reveals the feminine pink color of the fragrance, while the elegant rose gold cap adds a precious detail.