Heads Up for Tails Launch India’s 1st Designer Petswear Collection
Pet products retailer Heads Up For Tails has launched India’s first designer pets wear line in collaboration with luxury holiday brand SHIVAN & NARRESH. The collection of dog products – collars, leashes, harnesses, teepees, beds, and jackets are available across Head Up For Tails stores and online platform, since 1st December 2019.
SHIVAN & NARRESH X HUFT is dedicated to all the furry friends who display unconditional affection and loyalty and enables the designer duo’s love for canines to translate into a range of accessories in the brand’s popular Leger print from the Leger Leisure Series. A part of the proceeds will go to the HUFT Foundation to raise awareness about ‘Adopt Don’t Shop’.
Rashi Sanon Narang, Founder of Heads Up For Tails shared, “We have created these products with a lot of love and hard work. From ideation to the minute details, the entire process was a long yet lovely journey. Working with such talented designers opened our minds to a whole new creative world. We are extremely excited about the launch and hope this collection receives a lot of adulation.”
Commenting on the collaboration, Narresh Kukreja – Creative Director, SHIVAN & NARRESH said, “As conscious dog parents, we have always designed collars and leashes for our rescued Indie, Matisse. Stemming from the immense love that we have for him, collaborating with HUFT was a natural progression to extend this fondness, and venture into pet’s wear. Thus, enriching our friendship with dogs, the products from the range are a gift from us, to every dog parent.”
