Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque. Perspiciatis unde omnis iste natus error sit voluptatem accusa.
Recent Posts

iluvia Secures Series A Funding from Fireside Ventures and Multiply Ventures

iluvia Secures Series A Funding from Fireside Ventures and Multiply Ventures

To be directed towards talent acquisition, research & development and amplifying brand marketing

Bengaluru based indian haircare startupiluvia, a professional haircare brand under Renaura Wellness Pvt. Ltd., has secured a Series A funding from Fireside Ventures and Multiply Ventures. The investment will of course be a major milestone in the brand’s journey.

Nishant Gupta and Palash Pandey, both alumni of Vellore Institute of Technology (VIT) co-founded the brand with a strong focus on R & D introducing a diverse product portfolio tailored to professional haircare needs, including the development of a Hard Water Shampoo, reportedly India’s first. Initially incubated at VIT, Renaura Wellness later secured funding from Startups Club Incurator Network (SCIN).
This investment validates our vision and fuels our mission to revolutionize the professional haircare industry. With this funding, we are empowered to bolster our R&D investments while further expanding our product offerings with innovative and unique solutions for professionals as well as consumers. With Series A closed, our aim is to ramp up talent acquisition and expand our team by recruiting skilled professionals who share our passion” shared the co-founders.

iluvia has established its presence in over 2500 salons spanning across 70+ cities in India so far.

Dipanjan Basu, Co-founder and Partner, Fireside Ventures added, “Our investment in iluvia is an endorsement of our commitment to building iconic and innovative consumer brands. The brand’s reliance on science and their meticulous R&D process is why they are seen as being great innovators in personal care. We believe in their vision and are very impressed with their dedication to creating truly transformative and revolutionary products which are highly efficacious and safer for consumers. At Fireside, our quest is on for brands that have an inherent value of goodness ingrained in every aspect of the product and iluvia is a perfect match.

Addressing the achievement, Founder & General Partner at Multiply Ventures, Sanjay Ramakrishnan said, “The beauty and personal care space is growing rapidly in India and there are many ways to cater to the market’s needs. Our thesis at Multiply Ventures has been to partner with founders who solve a large niche with research-focused, Science-backed, safe products with clear deliverables on the outcome. iluvia checks all the boxes with its very focused product line-up. The distribution of the professional range of products via the salon networks and the acceptance of the same by the salon owners and the end consumers has been very encouraging. We at Multiply are happy to have partnered with Palash, Nishant, and the team at iluvia since the beginning. We started the Journey with iluvia in the seed round and are very excited that Fireside Ventures has joined us in this journey by investing in Series A alongside us.”In a market priming for massive growth, the journey of iluvia can be is one to watch out for. 

Approved by Immediate Connect