Korean cosmetic brand INNISFREE, from the stable of AmorePacific group presented its latest innovations and ‘cult favourites’ at a novel beauty & lifestyle event – Nykaaland, organised by the omnichannel consumer tech giant Nykaa in collaboration with BookMyShow LIVE, in Mumbai recently.
The products highlighted by Innisfree included Green Tea Hyaluronic Seed Serum, Vitamin C Green Tea Enzyme Brightening Serum, No Sebum Mineral Powder amongst others!
The INNISFREE booth at the NYKAALAND had several attractions for the consumer from product try-ons enabling the visitors to try latest beauty products, to expert consultations to get personalized recommendations from experienced beauty professionals, also included the claw machine and Plinko game to win exciting beauty prizes, and photo booth to capture memories.
Nykaaland can easily be regarded as first event of its kind that had all aspects of cosmetics approaching the consumer in a lively and entertaining interface.
Innisfree recently celebrated its 10th Anniversary in India and launched a new image, identity and updated formulations. The brand retails through innsifree.com, Nykaa.com, Flipkart, Myntra.com, Macaron.in, Amazon.in, Boddess, Purplle.com, Ajio and Ajio Luxe. Additionally, INNISFREE has also partnered with Lifestyle and Nykaa Luxe stores in several cities.