K-Beauty Brand Etude House Debuts in India with Nykaa
Playful and trendy South Korean beauty and makeup brand ETUDE HOUSE has made its debut in India with an exclusive launch on e-commerce platform Nykaa. Known for its innovative and trend-setting approach, the brand aims to redefine the rules of beauty by spreading a fun culture of ‘makeup play.’ ETUDE HOUSE’s philosophy accentuates the fact that every woman was born a dignified woman that deserves to be valued. The brand’s slogan, “LIFE IS SWEET’, serves as a lifestyle campaign highlighting a feel-good message.
With an increased demand for cosmetics in India, the brand introduces a makeup range of extensive colour palettes. Their star products are Play 101 Series; Dear Darling Water Gel Tint; Play Color Eyes; Wonder Pore Line, and Play Colour Eyes.
“We all have our own unique colours that make up the world. ETUDE HOUSE will exert every effort to help you find your colour.” – Greg Chungleol You, General Manager, ETUDE HOUSE India
“Over the last 2 years, Nykaa brought Korean beauty to India, introducing customers to the innovative technology and ingredients it has to offer. The category has been a great success with our customers, who are keen to experience such global trends. To continue to offer our customer the best of beauty, we are very excited to launch the playful and quirky K-beauty brand ETUDE HOUSE, exclusively on Nykaa with it’s innovative and fun products across makeup and skincare!” – Nihir Parikh, Chief Business Offer, Nykaa.com
