Kay Beauty Launches HD Setting, Translucent & Illuminating Powder
Said to be a one-stop solution to flawless glow, as well as long-lasting, non-crease brightness, the Kay Beauty Loose Powder Range comprises of an HD Setting Powder, HD Translucent Powder and HD Illuminating Powder. To be used over your regular foundations and make-up, these gentle powders are expected to set your make-up and give you a camera-ready glow. The enriching ingredients of avocado and mango butter offer deep moisturizing and hydration while brightening the skin, as part of the #MakeupthatKares commitment.
The Kay Beauty HD Setting Loose Powder is available in eight shades suitable for all Indian skin tones. Applied after foundation and concealer to seal make-up, it claims to absorb oil to give a matte finish.
The Kay Beauty HD Translucent Powder is a finishing powder that is the last step to your make-up routine. It can be used over your blush, make-up or highlighter for a poreless matte finish.
The Kay Beauty HD Illuminating Powder promises a subtle glow and can be used as a highlighter for face and body. It is also said to absorb excess oil to leave a glowing, fresh summery look.
Commenting on this collection, Katrina Kaif says, “Loose powder is every makeup artist’s little secret! It basically gives you that seamless, natural finish while holding your makeup together. The translucent powder is the fastest route to look camera-ready with just a dab. The Illuminating powder is super buildable so you can opt for a sun-kissed look, or high glam sheen, whichever works for you. Not only are they good for your skin, but they are also the best beauty hack that takes care of so many of beauty concerns, from buffing everything together to correcting make-up mistakes. They are also light and easy on your skin, so they can also be worn on their own without foundation for a lighter feel because they let your skin breathe while still looking flawless.”
Reena Chhabra, CEO, Nykaa Brands comments on the launch, “The Kay Beauty Loose Powder Range is a fabulous one-stop solution product. Women always look for the best options for make-up setting and correction, and these revolutionary products bring in that as well as premium ingredients which are long-lasting and care for skin concerns as well. We have launched 8 shades for varying skin tones in the setting powders to be suitable to a large and diverse consumer segment. “
Priced at INR 799, Kay Beauty HD Setting, HD Translucent & HD Illuminating Powder are exclusively available on the Nykaa website and app, and in all Nykaa stores.