Kiehl’s 14th Store Open at Select Citywalk, Saket
New York City-based apothecary, Kiehl’s Since 1851 has opened the doors to its 14th store in India at Select CITYWALK Mall in Saket, New Delhi. Kiehl’s advocate and Bollywood actor Jim Sarbh was present at the launch celebration and spoke to the media about his journey with Kiehl’s India and his favourites from the brand.
“My association with the brand has been going strong for quite some time now. Kiehl’s as a brand has always gained my attention not only because of their skincare products but also for upholding their history of 169 years. Honestly, Kiehl’s India happened to me at a time when I knew I was ready to make a conscious choice in selecting a skincare brand which would help me rejuvenate my skin. I can only say I am elated to be a part of Kiehl’s India and be an extended family to the brand. Now to pick up my favourite products from the brand I don’t need to make an international trip. I have been an avid user of Powerful strength line reducing concentrate; it is one of my essentials in my skincare regime. I congratulate the brand on their 14th store and wish Kiehl’s India all the very best for their future endeavours,” said Jim Sarbh.
At the new Kiehl’s outlet, as with all of Kiehl’s stores, the old-world apothecary aesthetic was infused with modern elements that reflect both the surrounding community and are a nod to the company’s New York roots. Upon entering the 468 sq.ft space, visitors are instantly immersed in the company’s long history and eccentric character through photographs of the original New York Flagship, Kiehl’s founding family and company-sponsored adventures, iconic vintage motorcycle and Kiehl’s famed “Mr Bones” skeleton.
The event also saw experts from the Kiehl’s team offering a series of informative sessions on research, testing, sampling and packaging – offering a glimpse into the extensive process which goes into making a Kiehl’s product.
Shikhee Agrawal – AVP, Kiehl’s India said, “We are elated to have this opportunity to open our 14th store in Select Citywalk in a new Kiehl’s store environment. This new store design expresses the vitality of the brand’s heritage within an enlightened and revolutionary retail environment. We as a brand are assured that this new store will continue to strengthen the market share of Kiehl’s in India and bring about new growth in the business. Look forward to receiving the same love and appreciation from our patrons.”
Commenting on the launch of the brand, Yogeshwar Sharma – Executive Director and CEO, Select CITYWALK, said, “Select CITYWALK has always aimed at providing an enhanced shopping experience to its shoppers through a diverse brand mix. Beauty care & wellness categories are in great demand and we are extremely excited to have America’s much loved natural care brand Kiehl’s onboard with us. Kiehl’s offers the latest beauty and wellness trends through their premium products, also aligned with our own vision of offering shoppers the best across categories.’’
