KYLIE COSMETICS LAUNCHES IN INDIA!
Ties Up with House of Beauty to launch exclusively at Sephora
Celebrity Reality TV Star, and an entrepreneur, Kylie Jenner’s eponymous brand Kylie Cosmetics was launched in India in partnership with Indian distributor and speciality beauty company, House of Beauty. The brand will be exclusively available across 25 Sephora stores across the country. This partnership marks the first time the brand has partnered with an Indian omnichannel specialist like House of Beauty.
“I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.”, shared Kylie Jenner, Founder of Kylie Cosmetics.
In 2015, Kylie Jenner unveiled the brand by first launching the Kylie Lip Kits – a collection of three liquid lipsticks with corresponding lip liners.
Ever since the brand has expanded to 50 countries backed by the global Beauty Giant Coty Inc. The brand now has a wide range from products for eye, complexion, and countless innovations in lip. Clean formulations and vegan ingredients that deliver on trend, high-quality, high-pigment, and high-performance formulations that fans around the world have been appreciating for almost a dead now, form the hallmarks of this brand.
Her eCommerce site KylieCosmetics.com is now amongst one of the most successful online stores in the world and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the ‘The World’s 50 Most Innovative Companies’ for “authentically connecting with an entire generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, featuring products that are cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types.
In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on jointly building and further developing the beauty business into a global powerhouse brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean and vegan, with first-time global availability through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia along with a new Direct-to-Consumer website where consumers are able to shop both Kylie Skin and Kylie Cosmetics.
The India launch collection includes the best-selling Matte and Velvet Lip Kits, as well as recent must-have launches such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.
Starting 25th April 2024, Kylie Cosmetics is available exclusively in 25 Sephora India stores nationwide and online on www.sephora.in
