Laneige India Celebrates Its Frist-Ever Event for WORLD SLEEP DAY
Korean naturalist brand from the stable of Amore Pacific, Laneige, recently celebrated their first-ever offline event at Andaz Delhi – a concept by Hyatt (New Delhi, Aerocity).
Laneige hosted an exclusive evening with celebrity dermatologist Dr Ankur Sarin, MD, who shed light on the brand’s sleeping line’s ingredients and how it helps moisturize the skin.
It was an experiential evening that saw the beautyinfluencers from New Delhi enjoying mouthful and exclusive beverages from the kitchens of Andaz. The guests were given gift boxes as a token of appreciation with Laneige Sleeping range and satin bathrobes and eye-masks from Absolutely Yushi.
Decor partner Lights Candles Action also brought in a cosy canopy installation for the event for the guests to enjoy and feel #WorldSleepDay.
At the first-ever celebration of World Sleep Day, Mr Doyoul Lee, Country Head & General Manager, Amore Pacific India, said: “As a cult Korean skincare brand, Laneige is very excited to do their first offline event with the pro community. Skincare junkies and Make-up artists have always been at the heart of our brand community.”
Mini Sood Banerjee, Assistant Director & Head of Marketing, AmorePacific India:
“At Laneige, we were so looking forward to organizing more events and meeting everyone who loves Laneige products. We are glad that event was witnessed by some known faces in the beauty industry. Offline events allow us to give beauty enthusiasts the perfect blend of product experience and information. As a brand, we hope to do more events in future to stay connected with our beautiful community.”
Laneige has researched the interaction between water and skin for 20 years and has has learned that moisture is the key to vibrant and beautiful skin that transcends time. Laneige discovered the incredible power of moisture that multiplies the effects of hydrating, brightening, and anti-ageing and has developed Water Science™, the core technology of Laneige, by converting water, the source of life, into explosive moisture energy. Starting from Hong Kong and Shanghai, China, in 2002, Laneige has made inroads into the global market and with its innovative products that lead beauty trends in line with young women’s trendy sensibility and lifestyle worldwide. Hence the Sleeping mask for face, lips and eyes bring together a unique se of products for the market.
